dmTECH and diva-e: digital growth
For ten years now, dmTECH and diva-e have been working together to set new standards in both software development and digital consulting. diva-e supports dmTECH as a transactional experience partner in innovative software projects, long-term digital strategies and in daily business in interdisciplinary and cross-functional teams. Through an agile way of working, the best results for successful digital projects are achieved in order to generate sustainable growth.
Software development for online shop and e-commerce platform
Agile, cross-functional cooperation
Objective
Digital growth
During many years of cooperation with dmTECH, diva-e has contributed to the development of numerous and successful digital products and solutions. For this the teams rely on agile working methods like Scrum. The successful projects are the introduction of the online shop dm.de and the family program glückskind. These products are improved by developing the user experience continuously.
Implementation
New onlineshops, a/b-testing & tracking implementation
dmTECH and diva-e attach great importance to KPI-based work in order to measure the success of the software developments carried out and to be able to respond even more to individual customer needs. The software SAS Customer Intelligence 360 is used for tracking and testing. diva-e also supports the customer dmTECH in the introduction of product evaluations in the online shop and in search engine optimization. The latest project of dmTECH: The development of a new, revised online platform.
Result
Measurable digital success and emotional customer experiences
Because of the agile implementation of various projects and solutions, dmTECH achieves digital success and thus increases the online turnover and reach of dm.de. diva-e supports this as a long-term partner. Decision basis for further developments is the A/B testing in the online shop. dmTECH gains additional insights through the jointly set up tracking. On the basis of detailed analyses, the digital experts measure the success of the software developments carried out and optimise them sustainably. Customer Insights guarantee a customer-centric approach through the personalisation of content.
