The Sparkassen-Finanzportal is the central service provider for communication and digital services in the Sparkassen-Finanzgruppe. More than 300 employees develop solutions for savings banks, associations and group partners. For the redesign of the Landesbausparkassen website, the specialists received reinforcement from transactional experience partner diva-e.
The Bausparkasse der Sparkassen, or LBS for short, is the competent partner for numerous customers when it comes to building, housing and financing. With a market share of 37 percent, LBS is the number one building society in Germany. More than 8.5 million customers place their trust in the traditional company's construction financing. On the website www.lbs.de, customers and interested parties can find relevant information on all aspects of the topic. However, optimization for mobile devices has been lacking up to now.
In order to implement a responsive design for the LBS website, the savings bank financial portal decided to work with transactional experience partner diva-e.
The particular challenge of the website redesign was to transfer the non-responsive components from the complex legacy system to the new FirstSpirit content management system. The content of the outdated and complex platform had to be migrated completely. The migration process was largely fully automated: Old components that had been used frequently were optimized so that content that had already been maintained was retained and played out responsively. At the same time, a manual content migration was also carried out.
Another challenge was to map the region-specific LBS structures in the system. In total, eight regions (Bavaria, Hesse-Thuringia, Saar, Schleswig-Holstein-Hamburg, North, East, Southwest and West) had to be given access to the CMS.
Within the portal, the task was to map individual components as well as complete areas and data sets on a region-specific basis. For example, components were created for details on advisors, different building society tariffs and information from the respective regions, which display adapted content depending on the user's place of residence. The result is a cross-location, dynamic CMS for the regional branches of LBS.
To make the Landessparkassen website fit for the future, diva-e continued to rely on the content management system from technology partner e-Spirit. The FirstSpirit CMS is characterized by a simplified and intuitive application for editors.
In the course of optimizing the website, not only the CMS was adapted, but also the frontend and backend were brought up to date. The frontend received a new user-friendly design. A structured backend now ensures regular data synchronization. The diva-e digital experts also integrated the diva-e digital experts into the LBS website. In the course of the implementation, diva-e also took care of connecting the Search & Recommendation Engine, e-mail marketing tool and e-tracker. The tools had to be partially configured and the playout had to be covered with newly developed responsive paragraph templates.
The redesign gives the LBS website a new, modern look. Home loan savers and interested parties now also have the option of obtaining information about financing models without restrictions using a smartphone or tablet. diva-e developed a form section where users can find comprehensive explanations of the various tariffs and subsequently conclude a home loan savings contract directly online. With the optimized online presence, LBS strengthens trust and customer loyalty.
The newly set up FirstSpirit CMS makes it easier to maintain the website. Changes and updates can be made effortlessly by the editors of the Sparkassen finance portal thanks to responsive templates. The time saved frees up new capacities within the company.