Digital experts provide power in B2B sales
With around 6,000 employees and annual sales of around €4 billion, the MVV Group is one of Germany's leading energy companies. The Mannheim-based group of companies covers the entire energy industry value chain. MVV's portfolio includes energy generation, energy trading and energy distribution via its own grids. The company is one of the pioneers of the energy transition and not only invests in renewable energies and in the future viability of the grids, but also sets standards in digital sales. diva-e ensured the integration of a commerce system into the SAP landscape and thus set the course for successful e-commerce.
Online offers for energy customers
The MVV Group wanted more flexibility for B2B sales. Business customers should be able to conclude electricity and gas contracts in self-service, purchase products for energy efficiency and determine parameters such as purchase quantity themselves. This makes it possible to customise the product independently of the sales department, as well as to make purchases at the weekend or after work. There was also a requirement to create and send online offers in cooperation with the customer. The goal was to set up a portal with contemporary usability and performance, in which customers can adjust parameters and have different offer variants created.
SAP commerce for sales
The overlapping cooperation of many companies promoted the rapid implementation of the goals. The team of SAP employees (responsible for CRM, Marketing Cloud and C4C), Cronos employees (responsible for CPI and CRM) and MVV employees initially ensured that the software landscape was interconnected.
The initial implementation by the SAP team took place from March to December 2018 as a Minimum Viable Product. diva-e took over at the beginning of 2019 and completed the MVP in terms of technology, user-friendliness, and functionality to the Minimal Marketable Product.
Further steps in implementation:
Introduction of a sales area for the creation of offers by sales managers.
Expansion of the online product portfolio for consulting-intensive products
Landing pages to inform interested customers about savings potential and funding opportunities in areas such as heat efficiency and photovoltaics
UX conception
Integration of SAP software
New portal with commerce functions
The new self-service portal offers many advantages, such as:
Offers and information can be checked intensively
Reduction of process costs due to independence from sales staff and office staff
Collection of information on funding opportunities and potential savings
Of course, customers also have the option of contacting MVV employees directly if they need personal advice.
Partner in the project
