As CEO of diva-e Products, Frank Rauchfuß is responsible for the product and service portfolio of diva-e. Frank has been active in e-commerce since 1998 and has played a major role in shaping the rapid development of online business in start-ups and various companies. Online marketing, online sales, development of new products and the digital transformation are his areas of expertise. As a long-standing executive in companies, he knows exactly what potential the networked management of online and offline channels brings with it. Frank knows the opportunities along the customer journey and uses his expertise to improve the performance of customers. He supports advertisers in successfully lifting their data treasure.
Frank is also a sought-after speaker in the areas of digital transformation, product innovation and performance marketing.