Deutsche Messe

Implementation of a company and market-compliant digitisation strategy

Digital technologies, the increasing importance of marketing and sales efficiencies and the changing information behaviour of customers have a lasting impact on the trade fair industry. The changed conditions require both new approaches and an adjustment of the business activities of trade fair organisers.

By developing and implementing a digitisation strategy in line with corporate and market requirements, we have jointly laid the foundation for the future direction of Deutsche Messe AG.

Albert Brenner
Your contact person
Albert Brenner
Head of Strategy Consulting