The key to success
In the clothing industry, trends are created overnight and businesses have to adapt quickly. Effective image data management is crucial to this. For Esprit, an international fashion group with branches in over 40 countries, pro!vision - a subsidiary of diva-e - has introduced and further developed a central Digital Asset Management tool (DAM).
In addition to replacing the previous system, the entire system landscape for processing assets was analysed and reorganised by the diva-e experts. With DAM, Esprit now has a future-proof solution for the efficient management of large asset volumes that guarantees top performance, can be continuously expanded, and adapted to new requirements.
Esprit has thousands of assets that need to be created, managed, deployed, and optimised.
The DAM tool of Adobe Experience Manager (AEM) helps to master this complex task.
The advantages are
Central data storage
Optimised product and marketing image process
Better system integration
Easier connection of non-integrated system components.