Esprit

Future-proof image data management

The key to success

In the clothing industry, trends are created overnight and businesses have to adapt quickly. Effective image data management is crucial to this. For Esprit, an international fashion group with branches in over 40 countries, pro!vision - a subsidiary of diva-e - has introduced and further developed a central Digital Asset Management tool (DAM).

Your contact person

Karim Khan

CC Adobe

+49 69 8700 328-10

karim.khan@diva-e.com

In addition to replacing the previous system, the entire system landscape for processing assets was analysed and reorganised by the diva-e experts. With DAM, Esprit now has a future-proof solution for the efficient management of large asset volumes that guarantees top performance, can be continuously expanded, and adapted to new requirements.

Esprit has thousands of assets that need to be created, managed, deployed, and optimised.

The DAM tool of Adobe Experience Manager (AEM) helps to master this complex task.

The advantages are

Central data storage
Optimised product and marketing image process
Fewer interfaces
Better system integration
Scalable infrastructure
Easier connection of non-integrated system components.

Terabyte image data storage

AEM Author users

150

users of the asset share pages

1200

images processed per day

Objective

EFFICIENT WORKFLOWS THROUGH INTEGRATED SYSTEMS

To keep pace with ever-increasing demands, assets must no longer be stored in separate data silos, but have to be easy to find, edit, and distribute. Thus, the full potential of existing assets can be exploited.

Another focus was on improving workflows so that the various user groups can complete their tasks more easily and quickly. Manual tasks were to be automated as far as possible to make it easier to deliver product images to customers.

diva-e also supported Esprit in developing a step-by-step expansion plan for vertical scaling and migration of the existing AEM application. The goal was to increase the reliability of the system, reduce downtime, and adapt the performance to the increased requirements.

Implementation

METADATA ARE CRUCIAL

For this project, diva-e placed special emphasis on optimising the asset management with DAM.

All files are stored in the DAM Assets folder where they can be imported, uploaded, downloaded and exported. It is possible to share assets with internal or external partners. Users are notified by e-mail about new marketing materials that become available.

Asset search and display, e.g.

Defined folder structure
Intelligent search options
Classification by tags
Display of related image data

Metadata maintenance

With the introduction of Product Information Management, meta-information about the products is now provided in XML files and assigned to the images in Adobe Scene7. This way, the store on the Esprit website can display the corresponding information for the product images

Integrated processing of product images, e.g.

Automatic processing of product images from pickup to delivery to key accounts
FashionCloud for various major customers, to which images and product information are transferred from the DAM

Find out more in our case study (german only)

Result

CENTRAL DATA STORAGE AND DECENTRALISED IMAGE PROCESSING

By using AEM DAM, Esprit can distribute digital assets and share them with internal and external partners.

Esprit users and external service providers can manage, store, and access digital assets in one central location. An appropriate AEM role and authorisation concept was developed for the different tasks of the people involved in the image processing process.

This brings Esprit a decisive step closer to its goal of making digital images available for all channels, processes, tools, and applications within the Esprit landscape.

visit the esprit website

Related diva-e services in the project

adobe experience cloud

AEM Development

CMS Concept

cms-migration, -maintenance and -support

product information management