FC Bayern Munich

Germany’s record championship winner hires diva-e 


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Introduction
Introduction

diva-e scores with FC Bayern with individual UX and CMS

With the launch of their new online platform fcbayern.com, FC Bayern München AG set new standards in user experience and user friendliness. The champions from Munich commissioned Digital Value Excellence GmbH in mid-2015 with regards to platform conception, design and execution.

Working for FC Bayern München is the digital Champions League for me.
Jannik Egger
Teamleiter Frontend/Mobile
Challenge
Challenge

More than half the traffic on the FC Bayern platform already comes from mobile devices.

Solution
Solution

diva-e implemented a Mobile First strategy for FC Bayern München.

Along with the layout of the website in a responsive design, all elements of individual pages were optimised for use via smartphone or tablet.

Operation

diva-e developed an individualised Content Management System (CMS) based on CMS from Hippo / Bloomreach from Amsterdam / Mountain View so that FC Bayern München could offer its worldwide fans a customised digital experience. Particular value was placed on individualisation on a relational content model that was scalable to diverse digital contact points and above all customisable.


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Key Facts

35

individuals

team size
18

sprints

team performance
12

months

project duration