FC Bayern Munich

Germany’s record championship winner hires diva-e

Digital Champions League for FC Bayern with diva-e

diva-e creates customised digital experiences for the German record champion and his fans. With the online platform fcbayern.com, FC Bayern Munich AG sets new standards in terms of user experience and usability.

Concept, design and realisation of the platform
Worldwide high-performance delivery architecture
Personalisation & Mobile First

Your contact person

Björn Stieler

Managing Director Custom Platforms

+49 721 92060-818

bjoern.stieler@diva-e.com

individuals

team size

sprints

team performance

> 50%

mobile traffic

mobile performance

Result

GLOBAL DIGITAL EXPERIENCES

In order for FC Bayern Munich to be able to offer its worldwide fans a tailor-made digital experience, special emphasis was placed on a relational content model that is scalable to various digital contact points and, above all, can be individualised. FC Bayern is also a champion online, as the high visitor numbers show. We share more details in our case study.

VISIT THE FC BAYERN MUNICH PORTAL

Implementation

MOBILE FIRST STRATEGY

Already today, far more than half of the traffic on the FC Bayern platform comes from mobile devices. In addition to the creation of the website in a responsive design, all elements of the individual pages were therefore optimized for use on smartphones or tablets. diva-e implemented the relaunch for the portals FC Bayern, FC Bayern TV, Kids Club and Allianz Arena.

discover more in our case study (only available in german)

Result

GLOBAL DIGITAL EXPERIENCES

VISIT THE FC BAYERN MUNICH PORTAL

In diva-e we found an ideal partner who implemented the ambitious project goals within the framework of conception, design and execution…at an athletic pace.

Stefan Mennerich

Director Media - FC Bayern Munich