Introduction
Introduction

Relaunch of the website onemarkets.de

HypoVereinsbank onemarkets highlights investment and leverage products within Germany. We created a user-friendly site that takes the visitor to his or her desired product within a few clicks and gives the user a comprehensive overview of the information and additional offers.

It was a big challenge to depict the complexity of the topics simply. From pitch to launch of the website. At the same time, our focus was always on the end user and his or her needs.
Manuel Berthold
Senior UX Consultant
Challenge
Challenge

To develop a site that presents complex topics in a simple manner and guarantees a clear interaction with the user.

Solution
Solution

In order to provide a good overview of the offers, we created the concept and design of a site that concentrates on essentials while keeping the user’s needs in focus.

We succeeded in helping the user find results in as few clicks as possible. Thanks to clear and well-arranged presentation as well as simplification of usability, searching and filtering, the user found the desired product quicker and thus conversion could be increased.

Operation

In order to gain the required knowledge for the tender, the then current onemarkets.de website was first analysed in detail and reviewed with regards to the user’s needs. Much of the existing content had no added value and was eliminated. The navigation concept was revised accordingly and supplemented by way of a prominent search and a new product and filter taxonomy. In the last step, we were able to adapt and interpret the new look from the Draft Style Guide to create a user-friendly site.