On the test bench: umbrella brand, logo, brand identity, retail brand and communication concept. diva-e met expectations with regards to strategic alignment, conceptual implementation and visual positioning. Since then, we’ve been the lead agency for all Dorotheum Jeweller’s print-based projects, as well as for their email newsletter and their cross-media sales promotions.
Jewellery Magazine DORo
DORo appears twice a year and has a length of about 90-100 pages per issue. The magazine is made available to customers at POS and via mail. Currently, circulation lies at 200,000 copies. Our in-agency editorial team oversees this editorial shopping medium, from merchandise-oriented topic planning to printing, and ensures that multi-level quality controls take place during the entire process. Jewellery magazine highlights are carried over into the online shop, in regular customer mailings, at the POS and in email newsletters.
Lead agency since 2015
From A for app development to V for visual merchandising
Due to excellent results, our collaboration was extended in 2017 to include the “Dorotheum Pawn” segment