Worldwide brand consistency
The central marketing editorial department of the automobile manufacturer SEAT provides the brand's worldwide Internet presences with uniform content. For this purpose, pro!vision - a subsidiary of diva-e - developed a so-called Market Master application for the SEAT website, with which web content can be created centrally and localised decentrally. The application was rolled out in twelve markets. It offers a high degree of flexibility while maintaining the corporate design, thus enabling a uniform brand presence worldwide.