Vergölst

Addressing existing customers individually with Adobe Campaign

diva-e gets customer approach rolling at Vergölst

Vergölst is a specialist for tyres and car services with a network of around 450 car service stations in over 200 locations in Germany. Since 1926, the Vergölst brand has stood for tradition and innovation, bringing the best quality to the road. The subsidiary of Continental AG supports customers with innovative solutions, sophisticated products and as a future-oriented partner. More than 1,900 employees work for Vergölst in the service centres, in the sales force or in the head office and guarantee first-class service for cars and tyres. In order to address customers individually and to offer them the right services, Vergölst relies on the confident use of Adobe Campaign. With diva-e's support, the company gives its employees confidence in using the marketing tool. As an Adobe Platinum Partner, the digital experts can not only provide comprehensive advice, but also optimal training.

Your contact person

Dalila Grebovic

Senior Technical Project Manager & Team Lead

+49 89 954590 140

dalila.grebovic@diva-e.com

Objective

Individual customer approach with Adobe Campaign

In order to reach existing customers more frequently and in a more targeted manner, Vergölst GmbH wanted to improve the individual customer approach. Since the specialist for tyres and car services already uses Adobe Campaign Standard for marketing, it was obvious to optimise both the know-how of the employees and the corresponding processes. With diva-e's support, the campaign management of Adobe Campaign Standard was to be improved.

Implementation

Better campaigns with training and workshops

As an Adobe Platinum Partner, diva-e has proven experience with the marketing tool Adobe Campaign Standard. First, diva-e exchanged ideas with Vergölst in workshops about the business goals and the status quo of the campaigns. In a roadmap, the digital experts formulated the requirements and challenges of campaign management with Adobe Campaign Standard. diva-e then dedicated itself to rebuilding and optimising the three most important campaigns.

find out more in our case study (german only)

Result

Optimised process, structured customer approach, empowered team

diva-e optimised the data selection of the three most important campaigns to such an extent that the Vergölst team can now approach its existing customers in a much more targeted and structured way. On the technical side, diva-e reduced the runtime of workflows in some cases by a multiple of the time previously required. In addition, diva-e developed three deliverables for process optimisation in campaign management: Campaign Brief, Errors Log and QA Checklist. In addition, after several training sessions, the Vergölst team has gained significantly more confidence in using Adobe Campaign Standard. For the future, Vergölst plans to expand its cooperation with other diva-e business units.

visit the hertha bsc website (german only)

We could only expand our knowledge of Adobe Campaign Standard with a partner who has extensive experience with the tool himself. As an Adobe Platinum Partner, diva-e has taken us to a new level technically, trained our employees extensively and thus brings us a little closer to our marketing goals every day.

Dr. Gabriele Paschek

Vergölst GmbH | Head of Marketing