Websites integrate editorial content, vehicle data, and applications
The leading automobile manufacturer Volkswagen group operates many websites worldwide as well as intranet and extranet presences. As one of the first major Adobe Experience Manager (AEM) projects in Germany, pro!vision - a subsidiary of diva-e - relaunched the Volkswagen sales and marketing platform for the VW Brand website and worldwide market presences. The AEM CMS enabled VW to run highly integrative applications for their web presences and their customer and partner portals. Adobe AEM provided the professional solution for the successful presentation of editorial content, vehicle data and the secure integration of complex backend systems. Data from various legacy applications was merged into the integrated web presences. The core function of the country-specific Internet presences were the online car showrooms which displayed the entire VW model range. The required vehicle data was taken directly from the vehicle production.