Configuring the car and contacting the dealer
The leading car manufacturer Volkswagen Group operates websites in many markets worldwide. The core of the website is the car configurator. pro!vision - a subsidiary of diva-e - had taken over the development of the car configurator iHDCC (intelligent High Definition Car Configurator) from a third-party supplier and led it to a successful launch in about 25 markets. The car configurator offered potential customers a wide range of online options for configuring the vehicle of their choice. The integrated dealer contact center guided potential customers straight to the next step in the sales process. Convenient search, information and route planning functionalities made it easy to find the right Volkswagen dealer. Online forms for customers and prospects simplified the process of contacting and making appointments with Volkswagen dealers. To create the forms, an online form builder was used that diva-e had developed in Adobe AEM and closely integrated with the Volkswagen CMS.