Privacy Policy


The use of our website is generally possible without providing personal information. As far as personal data is collected (for example name, address, or email address), this always occurs on a voluntary basis as much as possible. Such data will not be given to third parties without your express consent. We would like to point out that data transmission via the internet (for example, email communication) can have security vulnerabilities. Completely protecting such data from being accessed by third parties is not possible. We hereby expressly object to use of the contact data published within the framework of the impressum/legal disclosure by third parties for the sending of unsolicited advertising or information materials. The operators of the webpages expressly reserve the right to take legal action should non-solicited advertising information, such as spam emails, be received.



Alexander Bugl
Bugl & Kollegen GmbH
Eifelstrasse 55
93057 Regensburg
Mail: ab[@]
Tel.: +49 941-630 49 789



Plug-ins of the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are incorporated within our website. Facebook plug-ins can be recognised by the Facebook-Logo or the "Like button" ("Gefällt mir") on our website. You can find an overview of Facebook-plugins here: When you visit our website, a direct connection is made between your browser and the Facebook server through the plug-in. Through this, Facebook receives the information that you visited our website using your IP address. If you click on the Facebook "Like button" while logged into your Facebook account, you can link the contents of our website to your Facebook profile. This allows Facebook to attribute your visit to our website to your user account. We would like to point out that we, as provider of the webpages, have no knowledge regarding the content of transferred information or its use by Facebook. Further information can be found in Facebook’s privacy policy at
If you do not wish Facebook to connect your visit to our website to your Facebook account, please log out of your Facebook account.



This website uses Google Analytics, a web analytics service of Google Inc. ("Google"). Google Analytics uses so-called "cookies",text data which is stored on your computer to allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and saved there. If IP anonymisation is activated on this website, your IP address shall however be previously shortened by Google within member states of the European Union or in other contracting states to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies using the settings in your browser software. Please note, however, that this means you may not be able to use all features of this website to the fullest extent possible. Furthermore, you can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link:



The collecting and passing on of information:
With the assistance of the Google +1 button you can publish information worldwide. Through the Google +1 button you and other users receive personalised content from Google and our partners. Google saves the information that you have given for +1 content, as well as information about the pages which you have viewed by clicking on the +1 button. Your +1 can be displayed together with your profile name and your photo in Google services, such as search results, or in your Google profile or in other places on websites and advertisements on the internet. Google records information about your 1+ activities to improve Google services for you and others. To use Google +1, you need a public Google profile which is visible worldwide and includes at least the name chosen for the profile. This name will be used for all Google services. In some cases, this name can replace another name which you used for sharing content via your Google account. The identity of your Google profile can be shown to users who know your email address or who possess other information which identifies you. Use of the information collected:
In addition to the usages explained above, the information supplied by you will be used in accordance with the prevailing Google data protection rules. Google may publish compiled statistics about the +1 activities of users or pass these on to users and partners, such as publishers, advertisers or affiliated websites.



Functions of the Twitter service are integrated on our web pages. These functions are offered by Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Through the use of Twitter and the "re-tweet" function, the websites you visit will be linked to your Twitter account and shared with other users. Data is also transmitted to Twitter.
We would like to point out that we as the provider of the pages are not aware of the content of the transmitted data or their use by Twitter. You can find further information in Twitter‘s privacy policy at
You can change your privacy settings on Twitter under account settings at .



Use of SalesViewer®-Technology 

This website gathers and saves data for marketing, market research and optimisation purposes using SalesViewer®-Technology from the company SalesViewer® GmBH.

From this data, user profiles can be created under a pseudonym. For this, so-called tracking scripts are used, which aid in the collection of company-related data. The data collected with this technology shall not be used without the separately granted consent of the person concerned to personally identify the visitors to this website and will not be combined with personal data about the bearer of the pseudonym. Data collection and storage can be objected to at any time with future effect by visiting this link  to prevent data collection by SalesViewer® within this website in the future. For this, an opt-out cookie will be stored on your device. Should you delete your cookies in this browser, you must click on the link again.


Hub Spot

We use HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects of our online marketing.

These include, among other things:

- Content management (website and blog)

- E-mail marketing (newsletters and automated mailings, e.g. to provide downloads)

- Social media publishing & reporting

- Reporting (e.g. traffic sources, access, etc. ...)

- Contact management (e.g. user segmentation & CRM)

- Landing pages and contact forms

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information.

This information and the contents of our website are stored on the servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services of our company are of interest to them.

All information collected by us will be processed in accordance with the applicable regulations and this privacy statement. We use all information collected solely to improve our marketing practices.

HubSpot is a software company based in the USA with an office in Ireland.

Contact us:
2nd Floor 30 North Wall Quay
Dublin 1, Ireland,
Phone: +353 1 5187500.

HubSpot is certified under the terms of the EU - U.S. Privacy Shield Framework and is subject to the TRUSTe 's Privacy Seal and the U.S. - Swiss Safe Harbor Framework.

- Learn more about HubSpot's privacy policy

- More information from HubSpot regarding the EU data protection regulations

- More information about the cookies used by HubSpot can be found here & here



We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.



This website also uses the web analysis tool "Chartbeat" created by Chartbeat, Inc., 826 Broadway, 6th Floor, New York, NY 10003, USA. In order to analyse the use of websites, Chartbeat collects and evaluates specific usage data that are transmitted by your browser. Chartbeat can use one or more cookies to record this usage data. The IP address assigned to your device at that time and, in some cases, a device-specific customer number are also transmitted. The IP address is required only for the purpose of session ID and for geolocation (to town/city level). We only obtain statistical, aggregated data without being able to establish a personal connection.

The legal basis for the processing of your data is a balancing of interests, according to which the previously described processing of your personal data is not precluded by overriding conflicting interests on your part (Art. 6 Para. 1, cl. 1 (f) GDPR). You can find further information on Chartbeat at Chartbeat's privacy policy is available at



This website uses the web analysis service intelliAd operated by diva-e Products GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Anonymised data is processed and saved on an aggregated basis, in order to ensure effective design and for optimising the website. Using intelliAd Tracking involves cookies being saved locally. You have the right to deactivate the saving and further use of your browsing data. Please use the intelliAd Opt-Out function for this purpose.

This process serves to improve tracking precision. A first-party cookie (ia-<lange BoClientID>) is placed on the customer domain as part of the process. Complete IP addresses are also not saved as part of the procedure and are only processed in anonymised form.



This website uses the web analysis service software Matomo (, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, to collect and store data on the basis of our legitimate interest in statistically analyzing user behavior for optimization and marketing purposes as per Art. 6 Sec. 1 lt. f GDPR. This data may be used to create and analyze pseudonymous user profiles for the same purpose. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the buffer of the page visitor’s web browser. Among other things, cookies make it possible to recognize the web browser. The data collected using Matomo’s technology (including your pseudonymized IP address) is processed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website, and is not combined with any personal data about the bearer of the pseudonym.

If you do not agree to the storage and analysis of this data from your visit, you can lodge an objection to its storage and use at any time with a click of the mouse. In this case, an opt-out cookie will be placed in your browser; as a result, Matomo will not collect any session data. Please note that deleting all of your cookies will also delete the opt-out cookie, so you may need to enable it again.


Doubleclick by Google

This website uses the online marketing tool DoubleClick by Google ("DoubleClick"). DoubleClick uses cookies to display ads that are relevant to the user, to improve reports on the campaign's success, or to avoid repeatedly showing the same ad to a particular user. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent this ad from being displayed multiple times. Furthermore, with the help of cookie IDs, DoubleClick can record conversions that are related to requests concerning ads. This is the case, for instance, when a user sees a DoubleClick ad and later visits the advertisers website and makes a purchase there using the same browser. According to Google, DoubleClick cookies do not contain personal data.

As a result of the marketing tools used, your browser automatically establishes a direct connection with the Google server. The use of DoubleClick means that Google receives the information that you have visited the corresponding section of our website or have clicked on one of our ads. If you are registered with a service provided by Google, then Google can allocate your visit to your account. Even if you are not registered with Google or are not logged into your account, it is possible that the provider will recognise and store your IP address.

There are several ways to prevent your participation in this tracking process:

a) by changing the settings of your browser software; in particular, by rejecting third-party cookies, you will not receive ads from third-party providers;

b) by deactivating the cookies for conversion tracking by configuring your browser settings in such a way that cookies from the domain "" are blocked,, and these settings will be deleted when you delete your cookies;

c) by deactivating the interest-related ads of providers who are part of the self-regulation campaign "About Ads" using the link and these settings will be deleted when you delete your cookies;

d) by means of a permanent deactivation in your Firefox, Internet Explorer, or Google Chrome browsers using the link Please note that if you do this, you may not be able to fully use all the functions of this website.

The legal basis for the processing of your data is a balancing of interests, according to which the previously described processing of your personal data is not precluded by overriding conflicting interests on your part (Art. 6 Para. 1, cl. 1 (f) GDPR). You can find further information on DoubleClick by Google at, and also on data protection at Google in general at: Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at Google has submitted to the EU-US Privacy Shield unterworfen,


DoubleClick by Google

(1) Diese Webseite nutzt weiterhin das Online Marketing Tool DoubleClick by Google. DoubleClick setzt Cookies ein, um für die Nutzer relevante Anzeigen zu schalten, die Berichte zur Kampagnenleistung zu verbessern oder um zu vermeiden, dass ein Nutzer die gleichen Anzeigen mehrmals sieht. Über eine Cookie-ID erfasst Google, welche Anzeigen in welchem Browser geschaltet werden und kann so verhindern, dass diese mehrfach angezeigt werden. Darüber hinaus kann DoubleClick mithilfe von Cookie-IDs sog. Conversions erfassen, die Bezug zu Anzeigenanfragen haben. Das ist etwa der Fall, wenn ein Nutzer eine DoubleClick-Anzeige sieht und später mit demselben Browser die Website des Werbetreibenden aufruft und dort etwas kauft. Laut Google enthalten DoubleClick-Cookies keine personenbezogenen Informationen.

(2) Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Google auf. Wir haben keinen Einfluss auf den Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Google erhoben werden und informieren Sie daher entsprechend unserem Kenntnisstand: Durch die Einbindung von DoubleClick erhält Google die Information, dass Sie den entsprechenden Teil unseres Internetauftritts aufgerufen oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Google registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse in Erfahrung bringt und speichert.

(3) Sie können die Teilnahme an diesem Tracking-Verfahren auf verschiedene Weise verhindern: a) durch eine entsprechende Einstellung Ihrer Browser-Software, insbesondere führt die Unterdrückung von Drittcookies dazu, dass Sie keine Anzeigen von Drittanbietern erhalten; b) durch Deaktivierung der Cookies für Conversion-Tracking, indem Sie Ihren Browser so einstellen, dass Cookies von der Domain "" blockiert werden,, wobei diese Einstellung gelöscht wird, wenn Sie Ihre Cookies löschen; c) durch Deaktivierung der interessenbezogenen Anzeigen der Anbieter, die Teil der Selbstregulierungs-Kampagne "About Ads" sind, über den Link, wobei diese Einstellung gelöscht wird, wenn Sie Ihre Cookies löschen; d) durch dauerhafte Deaktivierung in Ihren Browsern Firefox, Internetexplorer oder Google Chrome unter dem Link Wir weisen Sie darauf hin, dass Sie in diesem Fall gegebenenfalls nicht alle Funktionen dieses Angebots vollumfänglich nutzen können.

(4) Rechtsgrundlage für die Verarbeitung Ihrer Daten ist Art. 6 Abs. 1 S. 1 lit. f DS-GVO. Weitere Informationen zu DoubleClick by Google erhalten Sie unter und, sowie zum Datenschutz bei Google allgemein: Alternativ können Sie die Webseite der Network Advertising Initiative (NAI) unter besuchen. Google hat sich dem EU-US Privacy Shield unterworfen,


Die folgende Datenschutzinformation informiert Sie über die Verarbeitung Ihrer personenbezogenen Daten, die wir von Ihnen bei der Teilnahme an unseren Online-Umfragen erheben. Die Verarbeitung Ihrer personenbezogenen Daten erfolgt unter Beachtung der geltenden datenschutzrechtlichen Bestimmungen.
Die Teilnahme an der Umfrage ist freiwillig. Alle Angaben werden vertraulich behandelt.

a) Verarbeitung zum Zwecke der Zusendung der Ergebnisse
Im Zuge der Umfrage können Sie freiwillig Ihre Kontaktdaten angeben. Die Verarbeitung Ihrer Kontaktdaten erfolgt auf Grundlage von Art. 6 Abs. 1 S. 1 lit. a DSGVO. Sie dienen dazu interessierten Teilnehmenden nach Auswertung der Umfrage die Ergebnisse in aggregierter Form zukommen lassen zu können. Dadurch motivieren wir die Teilnehmenden auch zukünftig an unseren Online-Umfragen teilzunehmen.

Sofern Sie uns Ihre Einwilligung gem. Art. 6 Abs. 1 S. 1 lit a DSGVO zur Verwendung Ihrer Kontaktdaten zum Zwecke der Direktwerbung gegeben haben, verwenden wir diese zu diesem Zweck.

b) Verarbeitung der Antworten

Bei Beantwortung der Fragen unserer Umfrage werden in der Regel keine personenbezogenen Daten erhoben. Sofern durch die Wahl oder Formulierung der Antworten ein Rückschluss auf die Person des Teilnehmenden möglich ist, erfolgt die Datenverarbeitung zur Wahrung unserer berechtigten Interessen nach Art. 6 Abs. 1 S. 1 lit. f DSGVO. Die Umfrage dient dazu, unser Kunden- und Branchenwissen weiter auszubauen und zu vertiefen. Darin sind berechtigte Interessen im Sinne der vorgenannten Vorschrift zu sehen.
Wir speichern die Fragen und Antworten der Umfrage. Darüber hinaus werden die Ergebnisse durch Mitarbeiter von diva-e ausgewertet und analysiert.
Ihre Antworten werden anonymisiert oder gelöscht, sobald wir die Auswertung beendet haben. Es sei denn, dass Gründe vorliegen, die eine längere Speicherung (zum Beispiel wenn Sie nach Art. 6 Abs. 1 S. 1 lit. a DSGVO Ihre Einwilligung zur Übersendung Ihrer Ergebnisse gegeben haben) rechtfertigen.
Die Dokumentation und etwaige Veröffentlichung der Umfrageergebnisse erfolgt ausschließlich in anonymisierter Form, ohne Ihre namentliche Nennung und ohne Angabe von Informationen, die einen Rückschluss auf Ihre Person zulassen.

c) Weitergabe der Daten
Wir geben Ihre Daten grundsätzlich nicht weiter. Eine Weitergabe an Dritte kommt allenfalls in Betracht, wenn:

  • Sie gem. Art. 6 Abs. 1 S. 1 lit. a DSGVO Ihre ausdrückliche Einwilligung dazu erteilt haben;
  • dies gemäß Art. 6 Abs. 1 S. 1lit. b DSGVO für die Erfüllung eines Vertrags mit Ihnen erforderlich ist oder
  • für den Fall, dass für die Weitergabe nach Art. 6 Abs. 1 S. 1 lit. c DSGVO eine gesetzliche Verpflichtung besteht.
    Eine Übermittlung von personenbezogenen Daten in ein Drittland (außerhalb der EU) oder eine internationale Organisation ist ausgeschlossen.