Where is Google heading in 2023 and what does that mean for your marketing?

Exchange ideas directly with Google and diva-e Experts

Efficient target group addressing in the area of conflict between data protection, intelligent customer data and asset management, successful CRO campaigns, increasing sales with YouTube as a shopping platform: challenges and trends like these are changing and shaping digital marketing. At our first Google Live Event on October 6, 2022 in Munich, we looked at what this means in concrete terms for corporate goals and what measures you can take to stay on the ball.

The conclusion of our participants: A successful evening with exciting topics and great opportunities for personal exchange at eye level among experts.

Take a look at our aftermovie and get an insight into our event.

Your contact person
Julia Miksch
Senior Marketing Manager
Your contact person
Christian Rainer
Head of Paid Advertising


Key facts about the workshops

  • 2023 will be characterized by economic and overall uncertainty

  • Digital marketing must therefore be directly aligned with business objectives

  • Privacy-centric measurement and the activation of first-party data are hygiene factors in user activation

  • The Google Ads API and asset libraries provide technological foundations for efficient processes

  • Digital empathy and effective user centricity also require integrated landing page optimization

  • Video ads and Youtube channels offer high-quality interaction opportunities for high-quality user experience along the entire customer journey

  • diva-e ensures the performance of customer campaigns and supports the transformation along changing user behaviors

A few more insights into our event

The speakers

Christian Rainer
Head of Paid Advertising
Vanessa Zimmermann
Senior Performance Marketing Manager
Benjamin Szturmaj
SEO Consultant
Eugenia Klemusch
Agency Development Manager Germany, Google

Together on site with

Top Clients