diva-e was live at the Allianz Arena Munich
Did you know that brand loyalty is currently at its lowest level in 30 years?
Together with Stefan Mennerich (Director Media and Communications at FC Bayern Munich), Ulrike Wortmann (Chief Marketing Officer at Best4Tires), Alexander Graf (CEO & Founder Spryker, Founder Kassenzone Blog), Paul Keuter (Member of the Management Board Hertha BSC GmbH & Co. KGaA) and Andreas Glänzer (CRO and Co-Founder of Adverity), diva-e Frank Rauchfuß (Managing Director Consulting & Data at diva-e) talked about the topic "In Digital Touch With Your Fanbase: Opportunities and Challenges for Brands".
Never before has it been so important for companies to build up a fan base. Fans are the best customers, because they ensure the economic success of companies. They have purchasing power, are loyal in times of crisis and give honest feedback. And they inspire and convince their environment of products and services, thus ensuring additional sales in both B2B and B2C environments.
With the kind support of
Digital touchpoints are becoming increasingly important
The fact is that the number of digital touchpoints is continuously increasing. Capturing and connecting fragmented customer journeys remains a challenge for brands and a consistent brand experience. The result: high brand switching frequency among consumers or fans, fueled by periods of limited physical presence in the stadium or flagship store. So this is exactly where the key to the fan principle lies. The solution: Intelligent data analysis! If you use insights cleverly and know your target group and their preferred touchpoints, you can prevent brand erosion and successfully increase brand magnetism.
In digital touch with your fanbase
Be there live when experts from Hertha BSC and FC Bayern Munich provide exclusive insights into the world of soccer clubs and explain the role individual players play in fan engagement and brand loyalty. You can also find out how companies are using a data-driven approach to create a cross-channel brand experience on the playing field of digital transformation - and turn customers into fans. You are cordially invited, whether on site or in the livestream. Seats on site at the Allianz Arena are limited. Please tick whether you want to be there on site or via livestream. We will then notify you in good time whether you have been able to secure a place in the fan lounge.