Black Week: diva-e analyzes digital shopping event at Amazon
Black Friday has long since established itself as a digital discount battle. Prices at Amazon are already tumbling from 22 November. For a whole week, shopping enthusiasts search for bargains in online shops - and of course on Amazon itself. Last Christmas, 82 percent of all Germans started their product search with the retail giant from Seattle, as the diva-e Christmas study showed. This year, too, a high rush is to be expected.
Industry leaders such as Christ and Ledvance as well as large agencies such as Dentsu Aegis Network, AdAgents and GroupM use our diva-e tool E PWR. With our E PWR solution, we are an official partner of Amazon Advertising and offer our customers an all-in-one solution for successful advertising on Amazon. The technology experts of diva-e Products have evaluated important key figures around the Amazon Black Week from more than 150 customers of our All-In-One Amazon tool E PWR and share the most important insights:
1. Top 3 top-selling Amazon categories 2019 in E PWR
It was a strong year at and for Amazon. Also, our data measured in E PWR show: The sales generated by our customers via Amazon will increase significantly over the year 2019. In July, the month with the Amazon Prime Days, sales were highest. The number of clicks is also rising continuously - in all product categories. In 2019, the Amazon categories “Kitchen, Household and Living", “DIY Store" and “Drugstore & Body Care" were particularly popular.
2. Advertising spending on Amazon to rise in 2019: Peak at Prime Days
To reach potential Amazon customers and increase visibility, more and more Amazon sellers and vendors are turning to Amazon Advertising Services. Not only on Black Friday is there a lot of investment in Amazon advertising: The year 2019 was already a tough one. The advertising expenditures of the more than 150 E PWR customers analysed have almost tripled since the beginning of the year. The use of E PWR enables them to place offers particularly eye-catching and to achieve additional visibility on Amazon.
3. Achieve more visibility at Black Week
Traffic increases enormously before and during Black Week - but the competition is also strong. The online shoppers are looking forward to great deals and for Amazon merchants there is reason to be happy if they do the right thing. Our diva-e Amazon experts will tell you how you can better prepare your Amazon business for your own sales campaigns and Amazon special events (e. g. Black Friday) and increase performance. Download our free checklist now and see how big sellers, vendors and agencies perform with E PWR on Black Friday and beyond. So, you should absolutely:
Check your campaign structure,
adjust the daily and monthly budgets,
labels and tags, and
Evaluate performance in detail with reports.
Download now your checklist: