Black Week: diva-e analyzes digital shopping event at Amazon

Checklist: How to prepare your Amazon business for the sales campaigns

Black Friday has long since established itself as a digital discount battle. Prices at Amazon are already tumbling from 22 November. For a whole week, shopping enthusiasts search for bargains in online shops - and of course on Amazon itself. Last Christmas, 82 percent of all Germans started their product search with the retail giant from Seattle, as the diva-e Christmas study showed. This year, too, a high rush is to be expected.