Ready for Black Friday: successful e-commerce experiences

How online shops drive sales up

It's that time of the year again: On November 29, Black Friday, the biggest sales of the year, will be celebrated. Online shop operators try to lure customers to their website with great deals. On Black Friday not only the bargain hunters fight for the best offers on the net, also the online shops compete against each other. It is therefore a great challenge to prevail in the digital discount battle against shops and platforms such as Amazon, Zalando, Otto & Co.

“Anyone who convinces with their online shop on Black Friday not only boosts their sales once but can also retain users for the long term. Especially in the case of high-turnover and highly competitive shopping events such as Black Week, it is important to align one's own online shop with an excellent user experience. The basis is the choice of a suitable e-commerce platform, but continuous mobile shop optimization for short response times is also indispensable," comments Sirko Schneppe, CSO of diva-e Platforms.

[Translate to English:]
[Translate to English:]