Carrera and diva-e: Starting signal for maximum brand visibility

From New Zealand to Cyprus and from Portugal to the USA, young and old fans have been enthusiastic about the racetracks of the traditional Carrera brand for generations. In cooperation with the automotive industry and international racing teams, Carrera supplies numerous product innovations and further developments for “home sports”. Carrera relies on the experts from diva-e Advertising to bring itself to the top in the areas of search engine optimization (SEO) and search engine advertising (SEA) through maximum performance.

The starting signal for the success project was a joint workshop for the development of effective SEO and SEA strategies. After an extensive technical audit, the leading specialists at diva-e Advertising developed targeted SEO measures that put Carrera in an ideal pole position in the ranking and increase the organic visibility of the cult brand. With diva-e's new SEA strategy and the newly created structures, Carrera is achieving even more visibility in the Google area and is taking a new path into the future with many future projects.

„In the race for more traffic to our online shop and more visibility for the Carrera brand as a whole, we are counting on our new partners, the SEO and SEA professionals from diva-e. diva-e helps us to achieve the best top positions in Google Ranking and to increase traffic to our online shop in a targeted manner", comments Marlis Verena Kunze, Director Marketing & E-Commerce, Carrera.

„We are focusing on the strong Carrera brand. Through our SEO and SEA services, we not only focus on selling the Carrera products popular with young and old, but also increase Google awareness and the brand awareness of Carrera in the long term", says Christian Paavo Spieker, CEO and Founder diva-e Advertising.