World's leading RF technology manufacturer relies on diva-e

SPINNER Group: e-commerce and digital transformation

For over 70 years, SPINNER Group has been developing and manufacturing pioneering RF products for well-known customers in the fields of broadcasting, mobile radio, aerospace, research, industrial and measurement technology. In a tradition of innovation, SPINNER also faces up to the opportunities and challenges of digitization in medium-sized businesses. The expansion of the online information and communication offering as well as the development of a scalable B2B e-commerce platform create new opportunities for an individual and improved customer experience. In order to integrate the ambitious digital strategy into the existing corporate strategy, SPINNER relies on the support of diva-e.

World's leading RF technology manufacturer relies on diva-e

With an agile project management approach, diva-e implemented a Product Finder as Minimum Viable Product (MVP) for SPINNER. As a Minimum Marketable Product (MMP), the online catalogue was then successively expanded into a platform with greatly expanded functions, whereby both applications were integrated into SPINNER's existing process and system landscape. For the realization of the online shop, SPINNER relies on the combination of profound diva-e expertise in B2B e-commerce and the solution of diva-e technology partner Intershop.

As a digitization pioneer to more revenue and efficiency

With its effective and future-oriented digital strategy, SPINNER remains competitive in a dynamic market as a pioneer in medium-sized companies. The diva-e project team achieved a fast and sustainable strategy and realisation of SPINNER's e-commerce platform and thus ensured a cost-optimised increase in efficiency and turnover. The e-commerce platform offers both existing and new customers an outstanding, simplified user experience.

“With diva-e as an integrated digital partner, SPINNER Group has successfully mastered the integration of new digital information and transaction processes into the existing corporate strategy, business processes and system landscape. Both customers and SPINNER employees benefit from the user-friendliness and the additional touchpoints of the innovative B2B e-commerce platform." - Matthias Riedinger, SPINNER Project Manager Digitalization