ZEISS looks to the digital future with diva-e
As the world's leading technology company, ZEISS is not only setting new standards in optics - the ZEISS Group is also taking innovative paths in the field of digitization. diva-e and ZEISS are working together to look to the digital future and implementing unique online services for the ophthalmic optics market leader.
ZEISS has established itself as a strong brand for products such as spectacle lenses, photo lenses and binoculars. The ZEISS VISUSTORE online ordering system developed jointly with diva-e offers customers a unique user experience to order individual spectacle lenses online quickly and easily. diva-e develops digital strategies for various ZEISS business segments and creates differentiated templates for the ZEISS e-commerce platform. Furthermore, the leading Transactional Experience Partner (TXP) diva-e specifies for ZEISS international multi-channel platforms and provides numerous B2B functions such as self-services for ZEISS customers.