dmTECH and diva-e: Creating digital success together
Online shops and online platform, A/B testing and tracking
Close and trustworthy cooperation for digital growth
For seven years now, dmTECH and diva-e have been working closely together to set new standards both in software development and in digital consulting. diva-e supports dmTECH as a Transactional Experience Partner in innovative software projects, in long-term digital strategies and in daily business with product owners, agile coaches and software developers in interdisciplinary and cross-functional teams. Through an agile approach, the best results are achieved for successful digital projects in order to achieve more sustainable growth.
Support for successful digital projects: New online shops, A/B testing and tracking
During the many years of close cooperation with dmTECH, diva-e colleagues have been involved in the development of numerous successful digital products and solutions. The teams use agile working methods like Scrum. Among the successful projects are the introduction of the dm.de online shop and the glückskind family programme. These products are continuously being improved through further development of the user experience. The regular evaluation of new functionalities through A/B testing as well as the evaluation of customer behaviour is essential.
A tracking system for performance marketing as well as the implementation of conversion tracking and web analytics support dmTECH and dm-drogerie markt in making the right decisions for the strategic orientation of their products. The SAS Customer Intelligence 360 software is used for tracking and testing. dmTECH and diva-e both value a KPI-based work approach in order to measure the success of the software developments and to be able to respond even better to individual customer needs.
diva-e also provides dmTECH with consulting services for the introduction of product reviews in online shops and for search engine optimisation.
diva-e supports dmTECH in the development of a new online platform
dmTECH's latest project: The development of a new, revised online platform using a "mobile first" strategy for the implementation. The OCR commerce platform was optimised for smartphone shopping and is based on the CMS CoreMedia. CoreMedia is used headless. This means that most of the composing and the content delivery both work independently of each other, allowing the platform to be developed entirely as a single page app. React was used as the frontend technology.
diva-e is involved in the first use case on the new online platform, the men's platform SEINZ, by supporting with software development on the basis of innovative technologies as well as consulting on software architecture.
Measurable digital success and emotional customer experiences from dmTECH
Thanks to the agile implementation of a wide variety of projects and solutions, dmTECH achieves digital success and thus increases online turnover and coverage of dm.de. diva-e actively supports dmTECH as a long-standing partner. The developed solution for product reviews in the online shop ensures that customer consulting is extended beyond the dm-drogerie markt retail branches. The decision basis for further developments is A/B testing in the online shop. dmTECH gains additional insights through the jointly set up tracking system. Based on detailed analyses of relevant KPIs, the digital experts measure the success of their software developments and optimise them sustainably. Customer insights enhance a customer-centric approach through the personalisation of content.
Overview of all exciting details in the dmTECH Case Study!