Ravensburger AG increases digital performance with diva-e

The market leader for toys and games relies on the diva-e digital experts to optimize its digital marketing performance

diva-e supports the internationally successful Ravensburger Group as the leading Transactional Experience Partner (TXP). In 2018, the flourishing international group with a long tradition had over 2,150 employees and generated net revenue of around 491 million euros through the worldwide sale of toys and games with the famous blue Ravensburger triangle. The international brands BRIO and ThinkFun supplement the Group's portfolio. Ravensburger is one of the leading brands for puzzles, games, and activity products in Europe as well as for children’s and youth books in the German-speaking region. 

diva-e supports the Ravensburger Group with optimizing its digital marketing performance. The common goal is successfull data-driven marketing to operationalize and evaluate all marketing activities along the touchpoint journey as well as the digital performance. In addition to establishing a model for analyzing the digital maturity level, the diva-e digital experts are developing an attribution model for Ravensburger in order to gain valuable insights into the interdependencies of online and offline customer touchpoints.