Ravensburger AG increases digital performance with diva-e
The market leader for toys and games relies on the diva-e digital experts to optimize its digital marketing performance
diva-e supports the internationally successful Ravensburger Group as the leading Transactional Experience Partner (TXP). In 2018, the flourishing international group with a long tradition had over 2,150 employees and generated net revenue of around 491 million euros through the worldwide sale of toys and games with the famous blue Ravensburger triangle. The international brands BRIO and ThinkFun supplement the Group's portfolio. Ravensburger is one of the leading brands for puzzles, games, and activity products in Europe as well as for children’s and youth books in the German-speaking region.
diva-e supports the Ravensburger Group with optimizing its digital marketing performance. The common goal is successfull data-driven marketing to operationalize and evaluate all marketing activities along the touchpoint journey as well as the digital performance. In addition to establishing a model for analyzing the digital maturity level, the diva-e digital experts are developing an attribution model for Ravensburger in order to gain valuable insights into the interdependencies of online and offline customer touchpoints.
"The measurement of our digital activities is the key to a target-oriented and effective control in a highly complex media landscape. We are pleased to have found an experienced and competent partner in diva-e to further refine our activities with an attribution model and KPI performance measurement," explains Marko Hein, Group Director Digital at Ravensburger AG.
"We are pleased to help the Ravensburger Group and its renowned brands to use intelligent collection, connection and analysis of performance data from all digital channels as well as TV and radio to optimize the planning and control of marketing activities across channels. With our consulting and strategy services, we are creating the opportunity for Ravensburger to communicate and interact with relevant end customers in an even more efficient way and to increase the return-on-marketing," says Albert Brenner, Founder & Head of Strategy Consulting at diva-e Platforms.
As the budget acquisition illustrates, diva-e convinces with digital expertise and experience in the areas of strategy, conception and planning of digital business models as well as in the analysis of large amounts of data. diva-e has already successfully developed smart data-driven attribution models in numerous customer projects.