diva-e is a digital pioneer in the use of the Hybrid CMS
As a leading Crownpeak premier partner, diva-e has access to the CMS specialist's latest technologies. Thanks to the successful implementation of the hybrid CMS FirstSpirit in mid-sized companies and corporations, diva-e is the expert for combining content and commerce. diva-e meets the challenges that arise from the combination of content and commerce with the number 1 on the market for hybrid CMS: FirstSpirit from Crownpeak. Content and commerce can be easily linked thanks to the headless architecture and the functions of a traditional Enterprise CMS.
Together, Crownpeak and diva-e master major projects in the B2B and B2C sectors and ensure more interaction with the target groups. As a Premier Partner, diva-e uses the tool with certified integrations for e-commerce systems such as Salesforce Commerce Cloud, SAP Commerce and Spryker as a central component in omnichannel marketing and commerce.
Since 2012, diva-e has been using FirstSpirit in over 20 major projects for corporations and upper mid-sized companies and has already implemented numerous applications for customers such as Talanx, EnBW and HUK-COBURG. Complex intranets, international corporate websites, customer portals and commerce solutions are developed by diva-e using the modern headless architecture of the FirstSpirit CMS.
Digital experience on all channels
The modern headless architecture is characterised by high agility and performance. The ease of use is also maintained by the features of the enterprise-class CMS. With the CMS from Crownpeak, diva-e ensures personalised interaction with buyers and an orchestrated digital experience on all channels. Target group communication is not only carried out via existing touchpoints but can be easily extended to new channels. Touchpoints such as social media, email, messaging services, websites, PWAs, mobile apps, e-commerce platforms, digital signage and voice assistants are intuitively linked, controlled and made successful through the use of AI and KPIs.
Product features of the FirstSpirit Hybrid CMS
FirstSpirit on premise or in the cloud (Software as a Service)
AI-controlled personalisation through FirstSpirit ICE (Intelligent Content Engine)
Headless architecture through the FirstSpirit CaaS (Content as a Service) module
Advantages of the FirstSpirit Hybrid CMS
Agility: Increase the power of deep integrations to enable fast connections within the DX ecosystem while enabling content sharing on all touchpoints through headless CMS capabilities.
Empowerment: Accessibility of consistent sources of content that can be managed by anyone inside or outside the enterprise. Empowerment also serves to provide customers with a consistent, inspiring and relevant digital experience, regardless of where or at what stage of the customer journey they are.
Intelligence: Scalable personalisation of content-enabled experiences and the ability to leverage internal, external and behavioral data and increase interaction with the target audience.
With the CMS solution, Crownpeak is again rated as a visionary in Gartner's Magic Quadrant for WCM 2019.