This is where diva-e comes into play. As part of e-commerce strategy consulting, we work with you to define measures to achieve your strategic goal. We can determine how and where customers should be addressed via a relevant customer journey and target group analysis. At the same time, we support the establishment of customer journey intelligence through data enrichment and evaluation as well as automation that aids communication with customers in real time. Based on these findings, we also advise you on how your marketing mix can be translated into an omnichannel strategy.
In order to completely exploit your e-business’s potential, we work with you to optimise a retail marketing integration or a mobile app development concept. In addition, we rely on an efficient implementation of content marketing strategies in order to optimise your customer reach and approach. When corporate blogs or e-books are made available for download, they are effective tools that help emphasise expertise in a subject area and build a reputation as a specialist. Marketing, buzz content, brand messages and offers can be communicated simply and easily to the desired target group via social media. diva-e specialists will also help you develop relevant strategies.