Content marketing strategy
Content marketing has lost its mere buzzword status and has become an important building block in your marketing mix.
In order to use this module effectively, content marketing and content strategy must mesh enterprise-wide.
Content marketing strategy defines several components, such as:
What should your content marketing be about?
What should your content market really deliver?
How can you ensure that all departments and external service providers are speaking the same language?
These components are determined before content marketing measures begin, in order to act purposefully. We are happy to assist you in this step with a one-day workshop.
The actual content marketing is the core of your marketing activities and includes above all content production. This is where your visions and goals, worked out in content marketing strategy, are implemented. We cover the entire value chain, from keyword and topic research to editorial plan and production and promotion of your content.
Tonality is implemented here according to your wishes and we also remain available to you for content distribution after production is completed.
News, references and more
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