Digital performance management and data-driven business
If you can't measure it, you can't improve it.
ChallengeIn increasingly digitalised companies, company and customer-related data is generated via different touchpoints, systems and departments. This leads to a lack of transparency in the output of digital marketing and sales activities. Data-driven businesses can use the data generated profitably; on the one hand, to make decisions more objective and, on the other hand, to be able to respond quickly and comprehensively to market and customer changes.
With our years of expertise in performance management, diva-e helps you to quantify and monitor your goals in order to quickly and transparently optimise internal and customer-focused processes:
- Development of a digital performance management concept
- Centralisation of digital performance touchpoints
- Identification of performance KPIs and reporting processes
- Development of a data strategy to generate and use data profitably
- Evaluation and selection of suitable performance tracking and analytics tools
- Real-time visualisation of data in personalised dashboards
To build your performance management infrastructure, we use quantitative data analytics, various tracking and analytics tools, as well as business intelligence systems and cloud-based data management systems.
You use big data to produce smart data and create transparency in internal processes, the performance of your marketing, sales and service activities and active customer exchanges. This enables a data-based and continuous real-time optimisation of customer-related performance.
News, references and more
diva-e gehört zu den besten Unternehmensberatern 2017
Auszeichnungen in der Branche Internet & E-Commerce sowie im Arbeitsbereich Digitalisierung
diva-e wächst weiter und übernimmt Digital Transformation Group
Datengestützte Analyse und Beratung zu digitalen Transformationsprozessen