Digital strategies for marketing, e-commerce and service
We work with our customers to develop an individual e-commerce strategy and integrate it into the existing ecosystem. As we do so, we draw on our experience with countless projects, sophisticated analysis methodology and work towards achieving measurable results.
Established corporate channels for customer interaction are increasingly competing with digital channels. Customers are online - and customers are mobile. And that's where they need to be reached through marketing, sales and aftersales activities. Marketing channels have evolved from pure push channels to multilateral communication tools because your customers expect sophisticated, individual support. Companies face the complex task of orchestrating various marketing, sales and service channels - online and offline - to provide a unique customer journey.
ServiceWe develop digital strategies for you in marketing, e-commerce and service derived from corporate goals and digital strategy and centred on your customers’ needs and wishes:
- Development of digital omni-channel and touchpoint strategies
- Development of customer-focused e-commerce strategies with multi-channel integration
- Implementation or optimisation of digital service and after-sales channels
- Integrated and continuous measurement and optimisation of digital activities
MethodologyStrategies are developed based on quantitative and qualitative analyses of the current situation as well as market and target group analyses, sector and competitive benchmarking and the development of personas and customer journeys. Based on your company insights and our strategic consulting expertise, we also conduct Design Thinking Workshops.
Multilateral customer connectivity through digital channels allows you to respond to customer wants and needs in real time. Your customers can interact with your business in the way they want and get the right information in the right place. Higher customer satisfaction and developing new digital communication and distribution channels extends your customer groups and, consequently, your sales potential.
News, references and more
diva-e implemented a completely new B2B online shop and self-service portal for SCHOTT AG. Clients can now order technical glass much more easily and...
Ein wichtiger Baustein der Digitalisierung
diva-e entwickelt neue eCommerce-Plattform für SCHOTT AG
Fahrplan für die individuelle Digitalisierungsstrategie im Vertrieb
Neuer Blueprint von diva-e: „Digitale Transformation“
diva-e gehört zu den besten Unternehmensberatern 2017
Auszeichnungen in der Branche Internet & E-Commerce sowie im Arbeitsbereich Digitalisierung
diva-e festigt Stellung an der Branchenspitze
Top-10-Platzierung im Agenturranking