Rollout and internationalisation
It has never been easier for companies to expand their business abroad.
internet and high performance IT solutions, international trade agreements and globalised structures offer the best possible conditions. No wonder then that more and more companies are putting internationalisation on their agenda.
There are many paths to globalisation, but which lead to success?
To successfully internationalise a website, e-commerce companies must view this step as a complex task, which we can solve together with good strategic planning.
Defining the goals and success factors our customers want to track during localisation is our starting point. It is fundamentally important to understand the target region’s market and the target group in order to achieve sustainable success in a rollout project. Therefore, a relevant international country and market analysis highlights barriers to entry and provides information on trends, legal framework conditions, bureaucratic hurdles, financing and technological infrastructure. Furthermore, payment, export, customs and tax regulations, logistics and necessary expertise play an important role and pose equally large challenges during implementation.
Once the requirements for e-commerce implementation are clear, the goal is to create the best buying experience for the customer. In order to achieve this, we need to reconcile shop design, portfolio, range, offers and customer service accordingly. This requires a deep understanding of culture and mentality and values and norms, as well as expectations and fears in each country.
Paving the way for a global e-commerce business requires embracing a holistic view and the efficient interaction of all factors involved.
News, references and more
diva-e implemented a completely new B2B online shop and self-service portal for SCHOTT AG. Clients can now order technical glass much more easily and...
Onlineshop-Plattform für CWS-boco
diva-e ermöglicht professionelles B2B-Shopping – auch international