SAP Hybris commerce and marketing
With versatile SAP Hybris software solutions, we can optimally support our clients in the digitisation and expansion of their businesses.
Whether you want to strengthen and intensify your B2B or B2C relationships, SAP Hybris has the right solution for every analogue or digital challenge.
As a silver partner of SAP Hybris, diva-e is a knowledgeable consulting and implementation partner for your next Hybris-based e-commerce project. Whether you are migrating from an existing e-commerce solution to SAP Hybris, or taking the first steps towards your own online shop: we support you by defining your individual requirements and comparing them with already integrated functionalities, so that we can draw the maximum possible benefit from the solution. We individually address any possible gaps between comprehensive out-of-the-box functionalities and your individual requirements, as the strength of SAP Hybris is that it combines a standard product with customised enhancements. This also allows it to continuously secure the future needs of the shop platform. An experienced team of experts, including consultants, technical project leaders and lead-developers, will guide you throughout the project so you will always be informed.
SAP Hybris Commerce Suite
Backed by 15 years of e-commerce experience, SAP Hybris Commerce is an omni-channel solution that provides a solid basis for your comprehensive online strategy. Through modern SOA implementation and coupled with versatile expansion options, SAP Hybris represents a fully future-ready solution, as countless projects have already shown. The application itself consists of modular components and allows the roll-out of online shops with various degrees of complexity and functions, based on central core software.
A crucial advantage of the Hybris platform is the targeted roll-out of individual shops, clients or business units. Information is retrieved from a central database according to specifications, including content, products, catalogues, etc., but also including functions, interfaces and designs. Or, it is locally overloaded through special functions. This makes SAP Hybris Commerce the ideal platform for multi-brand or multi-country installation. Through a central system interface, catalogues, product lines, products, prices and availability can be imported into the shop system, and, based on pre-defined rules, be made available in the different shops.
With SAP Hybris, different business models and markets, as well as sales and communication channels, can be integrated in one solution and managed together. This reduces the complexity of comprehensive digital strategies and increases profitability as well as customer satisfaction. In addition, the close relationship with SAP allows faster integration into an existing SAP ERP landscape, which makes a linkage without duplicate data storage possible.
SAP Hybris Product Content and Management Catalogue
If you choose SAP Hybris Commerce, you will get a comprehensive product content management (PCM) system that provides a holistic overview of your product-related data. This represents an important competitive advantage, as very often important product information is distributed across systems and channels which leads to loss of data homogeneity and consistency. At worst, potential customers may get conflicting information about a product when they search for it online or in a catalogue.
The goal of the SAP Hybris PCM is to establish a “single source of truth” for business-critical product data, ensuring data consistency across all systems, sales channel borders and output media. This is achieved by a media-neutral summary and management of all product-relevant information from various sources in the Hybris PCM for further deployment. In such a scenario, via the SAP data hub, the product-describing master data from an ERP system, as well as further product data such as quality information from production-related IT solutions, are imported in the SAP Product Content and Management Catalogue in order to enrich them with marketing-related information such as descriptions or instructions.
Hybris PCM makes the following tasks easier:
- Defining a taxonomy for product classification and categorisation
- Managing different catalogue versions
- Establishing licensing procedures and approval processes to allow faster time-to-market during data enhancement
- Support with SEO measures
- Flexible and powerful data management model for fast, immediate support to meet new business requirements
SAP Hybris Marketing Suite
The SAP Hybris marketing module is a market-leading solution that enables centralised and holistic observation, evaluation and control of marketing requirements and activities in real time. It is an integration platform for all offline and online client-related data, allowing you to easily segment your target customers in real time and analyse customer journeys.
Based on the user-behaviour derived, you can purposefully adjust your content, design and brand messages. You will enjoy a simplified perspective of all the interactions of your customers, across all customer touchpoints. Campaigns can be structured, planned and supervised, as well as automatically played out across channels. Your customers will get customised offers at the right moment and support in their purchase decision. Campaign success is measured through defined key performance indicators, so you can always track your performance.
News, references and more
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Neuauflage: Blueprint Vol. 1.1
Aktualisierte Ausgabe über B2B E-Commerce-Lösungen im Vergleich