Paid Advertising
Visibility and added value with the paid advertising expertise of diva-e
PPC stands for "pay-per-click". It is a billing method for online-based advertising campaigns in which each click on an advertisement is paid for.
Classically, this billing model can be found when ads are placed on search engines or social media channels. But also, large marketplaces such as Amazon, price comparison sites or retargeting can be remunerated with the PPC model.
With the SEA experts of diva-e, you become visible and can interact with your customers, partners and employees. We open the SEA channel for you to prove your relevance and competence in the search engines—based on a concrete search query. As an integrated digital solutions provider, we offer you in-depth expertise in the areas of SEA, Paid Social & Co. We support you with our comprehensive know-how to achieve your business goals.
SEA
With our SEA strategies and PPC models, we support you and other well-known companies to play in the first league online and to interact with all those with whom and for whom you design your business. By means of SEA, valuable data can be obtained that can be used to improve the SEM strategy or content marketing. Use search engines and platforms like Google, YouTube & Co. to obtain relevant information about your target groups.
Paid Social Marketing
Consumers' purchasing decision processes are increasingly influenced by organic and paid content within social media channels. A variety of social media channels, such as Instagram, Pinterest and YouTube, are steadily more used by users as a source of inspiration and information. This offers companies countless opportunities to influence the purchasing decisions of such users through paid social marketing.
Amazon PPC
Amazon now has a considerable share of direct product searches by consumers in Germany. This makes the challenge of standing out in the product jungle all the greater. In order to ensure the long-term visibility of your products, we support you in campaign creation and playout.
E PWR: The Amazon PPC Tool
Here you can learn everything about our self-developed No. 1 All-In-One Amazon-Tool E PWR. With our innovative technologies and our many years of expertise, you can achieve maximum added value from your Amazon campaigns and product placement and thus achieve lasting, high performance results.
What do we do?
Our PPC team manages all marketing channels that are billed via a PPC model, e.g. Google Ads, Google Display, Google Shopping, Microsoft Ads (Bing), Yandex, Amazon, Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Criteo, and many more. Together with you, we develop an individual strategy to realise your performance goals.
Our PPC Team
The basis of our success is the active, operative interconnection of the most diverse competencies within the PPC team—and you benefit from this.
Our platform specialists are experts when it comes to the advertising possibilities of the individual search engines, advertising networks, marketplaces and social media channels. Our position as a Google partner also allows you to participate in beta testing of new Google Ads features whenever possible, often giving you the edge over your competitors.
Our data feed experts create the basis for product-based forms of advertising and continually optimise them. No matter whether you want to use your own data feed management tool for this purpose or whether you want us to handle this task completely: Thanks to years of experience in handling a wide variety of data feed tools and our cooperation with the market leader ProductsUp, we are able to handle even the most complex tasks and to adapt and optimise product data feeds to almost any conceivable requirement.
Our tracking expertise enable a fast and easy integration or adaptation of tracking codes via Google Tag Manager (GTM) or any other tag management system, usually without the need to bother your IT or shop devs. Simple and straightforward—a real added value in terms of implementation speed, resource planning and costs.
Our Google Marketing Platform specialists can help you take your performance marketing to the next level. If you're ready to take the next step and want to scale your business model further, we can help you implement and configure all products of the Google Marketing Platform (SearchAds360, Display & Video 360, Analytics 360, Campaign Manager, etc.). Our workshops are individually tailored to your needs and will enable you and your employees to exploit the full potential of this marketing solution.
Want a professional view of your account?
Through audits, we put your account under thorough examination: Is your account sensibly structured? Where is still room for improvement? What additional advertising options are available to increase your reach? Are advertisements dynamic in order to present users with an advertisement that is tailored to their search in the best possible way? Are all useful ad extensions available? This is especially important in order to display your ads in the most space-filling way possible (keyword: SERP Domination). What about automation?
Performance marketing with a strong partner
With our PPC team you have a strong partner of diva-e Company at your side. As part of diva-e we can offer you all relevant services around digital business.
Digital strategy development and consulting
Specific implementation of your projects (performance campaigns, in-house support, website/shop launch, app marketing, omni-channel retail)
Marketing technology selection and onboarding
Analyses and audits
Know-how transfer and workshops
Network and partnerships