Ex-Puma CEO Jochen Zeitz put it succinctly: “Successful retail isn’t a sprint, but rather a marathon.”

Those who rely only on short-term individual actions will quickly perish. Measures need to be planned over the long term to achieve sustained success—from initial branding, to individual communication strategies, to final content creation and deployment.

  • Stephanie Braun

    Contact person

    Stephanie Braun Managing Director diva-e Advertising Stuttgart

Since 1990, we’ve been supporting large brands in Stuttgart and preparing them for all market requirements and trends. Our marketing and retail marketing expertise is built on five pillars: Retail branding, account planning, strategy planning, creative thinking and branded content.

Retail branding

Targeted brands possess a clear, unmistakable image. This strengthens customer loyalty and increases sales, and thus your brand and company value increases.

diva-e offers support during the development of all integrative components of a holistic brand identity: We define the personality of brands as well as companies and help with strategic brand management — the most important tool for differentiation from the competition. We analyse and position your brand and evolve you from a retailer into a sharply defined retail brand in coordination with your corporate strategy.

Account planning

diva-e combines knowledge about market, consumers and media into effective, knowledge-based marketing strategies. We develop strategies derived from your business alignment to help you formulate and achieve your corporate goals.

Strategy planning

diva-e develops trade marketing and communication strategies oriented to your corporate strategy. These are based on current and future market trends — so you are always one step ahead of your competitors.

Creative thinking

diva-e’s creativity has deep roots in our Stuttgart location. This ranges from concept development to organisation and support of shooting worldwide, as well as versatile design measures, to implementation of campaigns.

Branded content

Branded content offers brands the opportunities to build a relationship with their customers and position themselves as experts in their own field. This is a decisive advantage over the competition, especially in the digital age. diva-e creates professional branded content, which has won several awards in recent years, at a high journalistic level.


Product: Online Marketplace

Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord.

FC Bayern Munich

Product: Online Presence

Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.


Product: Online Shops & Platform

diva-e and dmTECh set new standards in software development and digital consulting.

Go Pro

Product: Point of Sales App

Action at the Point of Sale: With the action camera manufacturer's POS app, we simplify the customer journey to the right product bundle. 


Product: SEA Performance

On the road to success: The automotive market leader relies on our high-performance technology for optimal SEA performance.


Product: Knowledge Portal

With Postbank’s theme worlds, we turn understanding finance into a personal customer experience.


Product: Online Shop

Unique ordering experience: Working with the world market leader for glass, we are re-imagining B2B with their online platform.


Product: IoT Platform

Fire alarm via the cloud: We connect thousands of devices via an IoT platform, digitising the fire protection professional’s business.

Klöckner & Co

Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.


We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

Read more about our partners