The social media channel — in Germany, Facebook above all else — is not only an important brand building instrument, but also an important traffic channel.

Here you can purposefully distribute user-relevant content and gain traffic independent of Google.

Successful brand building in social media

Your brand and its perception in the network are important factors in your success. You can gain direct contact to your customers and build and maintain your brand image, using social media as a mouthpiece. Exclusive content on your social media channel also encourages your potential customers to subscribe.

We produce the following social media content for your channels:

  • Standard posts: These posts should address topics which do not justify a blog post, but are interesting to your target audience. Current topics can also be addressed and commented upon here.
  • Personality / Trivia quizzes: Quizzes offer a high level of responsiveness and the results are shared by participants, thus creating more attention for the brand.
  • Factual graphics / Graphics with quotes Facts related to your industry, quotes from well-known personalities or short quotes to accompany the start of the week are just a few examples of this type of graphic. One advantage is that they work well in visually oriented networks like Instagram.
  • Content curation: Articles from other publications or a relevant video can also be provided, along with a short post, and shared on your fan page. You save on production costs, with special regard to time-consuming video content and can still provide relevant and high-quality content.

Generating traffic independent of Google

In addition, you can use Facebook to direct relevant users to your website. Shared posts either reach your fans directly or you can use a dark post and play only to selected audiences – who do not even have to be your fans. In this way, you gain greater reach and can acquire and convert new interested parties. Simultaneously, you provide users on your website with interesting content, even if they are not active on social media.

We create the following share-optimised content for your homepage:

  • Top Lists: This classic format performs well in social media channels as well as in searches and guarantees traffic.
  • VS. articles: Comparison of two brands, bands, travel destinations and much more. As a rule, these lead to lively discussion on social media profiles and bring numerous visitors to your website.
  • Reports: Multimedia-edited content that comprehensively illuminates a topic and offers high share as well as high linking potential.

Edeka

Product: Online Marketplace

Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord.

FC Bayern Munich

Product: Online Presence

Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.

dmTECH

Product: Online Shops & Platform

diva-e and dmTECh set new standards in software development and digital consulting.

Go Pro

Product: Point of Sales App

Action at the Point of Sale: With the action camera manufacturer's POS app, we simplify the customer journey to the right product bundle. 

A.T.U.

Product: SEA Performance

On the road to success: The automotive market leader relies on our high-performance technology for optimal SEA performance.

Postbank

Product: Knowledge Portal

With Postbank’s theme worlds, we turn understanding finance into a personal customer experience.

Schott

Product: Online Shop

Unique ordering experience: Working with the world market leader for glass, we are re-imagining B2B with their online platform.

Hekatron

Product: IoT Platform

Fire alarm via the cloud: We connect thousands of devices via an IoT platform, digitising the fire protection professional’s business.

Klöckner & Co

Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.

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partners

We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

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