Data & Intelligence
Aggregate your data for targeted analysis
Every day, your company collects data from different applications. From social media via advertising to the newsletter tool. All of these applications store data that is usually viewed separately. However, you can benefit from targeted analysis by bringing the data together into one tool.
Contact personChristian Zepter Manager Data Driven Business
Our service: simple integration at the touch of a button in one central tool
We enable comprehensive data collection through simple aggregation at the push of a button. As a result, all information from marketing and sales channels can be saved in one tool with just one mouse click – ready for analysis and evaluation!
Our diva-e data experts can set up and configure web tracking solutions, such as Google Analytics, Matomo, Adobe Analytics, Etracker or Open Web Analytics. In addition, we offer custom connectors for CRM systems (such as Salesforce, Zoho, Pipedrive or Highrise), ERP systems (such as SAP BusinessOne, Sage 100, Microsoft Dynamics NAV) and customer data platforms. Thanks to our close technology partnerships, we also offer plugins for various shop systems such as Magento, Spryker, Hybris, Oxid or Intershop. Integrating social media systems is another option, just like the installation of the Google Tag Manager.
Our tools: the best tracking tools on the market
To help you with efficient and intelligent data collection, we use SAS® Customer Intelligence 360 for customer journey tracking, as well as Adobe Analytics and Google Analytics 360. For effective (big) data management, data collection from various source systems and visualisation, we use the Qlik Sense Enterprise BI platform. What’s more, with the leading intelliAd Suite, we offer our own powerful tool for integrated tracking, reporting and bid management.
The result: get the most out of your data
The more data you bring together, the better conclusions you can draw from it. Web tracking, advertising, social media or newsletters – capture and aggregate data from all your marketing and e-commerce channels to get the most out of your data. Say goodbye to data silos with every tool and establish frictionless collaboration across departments with uniform data management.
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