E-books and white papers are ideal building blocks in your content marketing strategy.

They either bundle existing content with new material or are built completely from scratch. Professionally laid-out content leaves a higher quality impression than regular website text.

Trust and shares

E-book and white paper content often includes case studies, which are available for download on a website. The study could be used to awaken interest in a landing page. In addition, it’s possible to bundle existing content into a topic area and to offer it in e-book format. This creates an online publication that meets the user’s exact information needs and provides him or her with precise tips. Such publications tend to be saved, kept, linked and shared on the social web. Target-group specific electronic books offer pure benefits to visitors to your website and that in turn builds trust.

List-building options are part of the package

Another great benefit of e-books and white papers is that they make clever use of reciprocity law. This is because those who receive something feel obligated to provide something in return: For example, to agree to receive your e-mail newsletter or to purchase one of your products. Last but not least, e-books and white papers provide you with the opportunity to engage with relevant and high-keyword topics that bring users to your website. We would be pleased to support you with implementation.


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Product: SEA Performance

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Product: Knowledge Portal

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Product: Online Shop

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Product: IoT Platform

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Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.


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