We have so much data on the web, almost all of it available for free, that we dive into the the data ocean hoping that magically awesome things will follow. They never do.
Avinash Kaushik – Digital Marketing Evangelist at Google


Nowadays, businesses are overwhelmed by a flood of user and customer data. But this can be an advantage: When collected correctly and systematically and accurately evaluated, this data provides a stable foundation for a successful, scalable digital strategy and sustainable sales maximisation. But there is a problem: Companies often do not see the forest for the trees. Digital analytics provides the tools to bring order to the mass of data and to create truly profitable marketing strategies. At the same time, important data protection aspects of the GDPR are taken into account from the outset to ensure legal compliance.


Effective marketing with optimal channel management can only be achieved using coherent customer data. Data-driven attribution only works if tracking is done systematically using the right metrics. Even the best data is useless if it cannot be managed clearly and visualised transparently. The diva-e experts build an analytics system that meets these requirements and recommend concrete courses of action.

Our range of services include:

  • Strategy consulting and project management
  • Digital controlling
  • Analytics data warehouse
  • Tracking systems for web & app
  • Tag management
  • Analytics tool development for web & app
  • Marketing attribution
  • Reporting and insights
  • Dashboarding & data visualization
  • CRO – Conversion Rate Optimization
  • A / B Testing
  • Training and workshops

...and much more.


The diva-e experts develop a data framework to build your business success using several steps, from a thorough audit of existing tracking solutions to the implementation of a high-performance attribution model. Your employees are always involved to develop in-house analytics expertise which meets the specific needs of your business.


Digital analytics benefits every site owner. Only those who know their users inside out can optimally tailor their content and services to visitors and win them over permanently; no matter if they are customers, subscribers or readers. Through continuous analysis of traffic and user behaviour, deficits in marketing and content can easily be identified. Frequently accessed content can be expanded and cross-linked efficiently, getting rid of “dead wood". You will also know if the usability of the site is right. Web analytics helps you to constantly improve your services, thereby winning new customers, retaining existing customers, and improving conversion rates.

The insights drawn from a comprehensive digital analysis also form the launching pad to being proactive and tailoring your marketing strategies well in advance to meet future demands. Web analytics data is an asset that gives you an objective measurement of performance, facilitates planning, and optimises budget allocation.


Product: Online Marketplace

Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord.

FC Bayern Munich

Product: Online Presence

Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.


Product: Online Shops & Platform

diva-e and dmTECh set new standards in software development and digital consulting.

Go Pro

Product: Point of Sales App

Action at the Point of Sale: With the action camera manufacturer's POS app, we simplify the customer journey to the right product bundle. 


Product: SEA Performance

On the road to success: The automotive market leader relies on our high-performance technology for optimal SEA performance.


Product: Knowledge Portal

With Postbank’s theme worlds, we turn understanding finance into a personal customer experience.


Product: Online Shop

Unique ordering experience: Working with the world market leader for glass, we are re-imagining B2B with their online platform.


Product: IoT Platform

Fire alarm via the cloud: We connect thousands of devices via an IoT platform, digitising the fire protection professional’s business.

Klöckner & Co

Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.


We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

Read more about our partners