Previous projects in the B2B and B2C areas have shown that a solid product data strategy is the foundation of successful digital projects

Product data that can be used digitally require a higher level of structuring and standardisation than was previously necessary in classic offline business. We advise you in all relevant business areas to develop the best solution for your product information and master-data management.

The increasing diversification of customer touchpoints – starting from print, via mobile, e-commerce, TV, and voice, all the way to classic retail shops (POS) – constantly poses new challenges for businesses in the realm of product data management. Customers expect a consistent and coordinated shopping experience through all channels. To achieve this, it is essential to store channel-specific, harmonised product data in one system. The purpose of this system is to centrally hold your product information in a standardised form. From here, different channels, such as an e-commerce system, a classic print catalogue, flyers or even internal staff members will receive all relevant product information.

Our services span the whole process – from strategy, via concept development and system selection, all the way to client-specific implementation and subsequent process optimisation.


We developed the following method to provide support for your projects and meet your needs in the best possible way.

PIM – strategic consulting

Depending on your business model and its accompanying requirements (channels employed, IT-systems used, and existing processes), our experts work with you to develop a specific product data strategy. In addition, we analyse all existing IT systems and storage locations with product-related content. We also take inventory of your internal processes and work methods surrounding product data creation and enhancement. Finally, we precisely consider the perspective of the customer. On this basis, we determine the requirements for your future product data management.

Analysis/Specification phase

Based on the action areas defined in the strategy, a detailed analysis of the existing systems, processes and people involved is necessary. In addition, through a series of workshops, we analyse all PIM-related processes and data structures in your company. Our experts critically question existing processes and document how product data are currently handled.

Depending on the results – and taking your goals and vision into account – our experts develop solution approaches and recommendations for action for PIM or MDM implementation.

The requirements identified during the specification phase will be transferred into a specifications book and will build the basis for system selection. Further, based on your needs, we can provide a detailed outline of the expected costs and duration of a PIM project.

PIM system selection

Choosing the right PIM system based on specific customer demand leads to a more efficient and effective market approach – and a decisive competitive advantage. The process of choosing a system is highly significant, as the market of powerful PIM systems is constantly growing. We know the market well, and we’ll help you to choose the right system for your requirements and strategy.

Introduction and implementation project

Next is the adaptation and configuration of your chosen PIM system, supported by our QA department. Before launching the system, our experts will train your staff.

Rollout and continuous development

Even after the project goes live, we continue to advise you. We support you with expansion plans as well as the further development of your PIM strategy. The expansion to new countries or supplying a new sales channel requires thorough preparation. In each new country, the legal requirements or obligations to provide information must be reviewed; product information must be localised and extended according to the channel in question. Moreover, the further development and optimisation of existing processes should always be part of the agenda. Our experts can give you valuable advice gained from their experience with numerous projects.


Product: Online Marketplace

Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord.

FC Bayern Munich

Product: Online Presence

Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.


Product: Online Shops & Platform

diva-e and dmTECh set new standards in software development and digital consulting.

Go Pro

Product: Point of Sales App

Action at the Point of Sale: With the action camera manufacturer's POS app, we simplify the customer journey to the right product bundle. 


Product: SEA Performance

On the road to success: The automotive market leader relies on our high-performance technology for optimal SEA performance.


Product: Knowledge Portal

With Postbank’s theme worlds, we turn understanding finance into a personal customer experience.


Product: Online Shop

Unique ordering experience: Working with the world market leader for glass, we are re-imagining B2B with their online platform.


Product: IoT Platform

Fire alarm via the cloud: We connect thousands of devices via an IoT platform, digitising the fire protection professional’s business.

Klöckner & Co

Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.


We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

Read more about our partners