Make sure that your digital touchpoints fully meet your requirements

In practice, lots of money and effort is invested in the functional implementation of digital business models. The result is websites, mobile apps, and e-commerce solutions, among other things, that perfectly fulfill the needs of product owners and technical systems. The problem is, someone else decides on and operates these solutions: users themselves. This does not mean a large target group, but rather individuals, each with different experiences, expectations and tasks.

Understanding users means recognising their needs and revealing their motives for action. With methods from cognitive psychology, as part of the research phase we first create a comprehensive picture of the usage habits of potential users. The information gleaned is portrayed using personas and translated into prototypical use scenarios.

Based on the insight phase, 3-5 usability experts begin with the exploratory review of the website, online shop or app. These are usually native speakers, so that they can best evaluate country-specific aspects of usability. We cover the most important languages worldwide and provide an analysis that takes cultural and legal aspects of the target country into consideration. Based on selected heuristics, each expert documents the usability problems uncovered and ranks them according to severity for later integration. Scientific research has shown that even just 3-5 experts can detect 90% of all usability problems and thus make a comprehensive investigation possible. The advantage is that this process is particularly quick and revealing compared with other testing methods, such as user testing or crowd testing.

Expanding on all this, we subsequently carry out a cognitive walk-through. The experts assume the role of the user, and, based on a pre-defined use scenario, they subdivide and evaluate every step necessary to achieve an action. Ideally, this use scenario is the “happy path” – the most common way to select and order products in your shop, a special use case of your app or the information search on your website.

The subsequent evaluation takes place with all project experts, who work together to calibrate the heuristic classification and the weighting in order to prepare the report. In the final phase of the evaluation, the insights are prepared visually and completed by recommendations for action by our departments. It is important to us to show quick and practicable improvements in the form of quick-wins – results that can be achieved quickly with minimal adjustments.

Edeka

Product: Online Marketplace

Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord.

FC Bayern Munich

Product: Online Presence

Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.

dmTECH

Product: Online Shops & Platform

diva-e and dmTECh set new standards in software development and digital consulting.

Go Pro

Product: Point of Sales App

Action at the Point of Sale: With the action camera manufacturer's POS app, we simplify the customer journey to the right product bundle. 

A.T.U.

Product: SEA Performance

On the road to success: The automotive market leader relies on our high-performance technology for optimal SEA performance.

Postbank

Product: Knowledge Portal

With Postbank’s theme worlds, we turn understanding finance into a personal customer experience.

Schott

Product: Online Shop

Unique ordering experience: Working with the world market leader for glass, we are re-imagining B2B with their online platform.

Hekatron

Product: IoT Platform

Fire alarm via the cloud: We connect thousands of devices via an IoT platform, digitising the fire protection professional’s business.

Klöckner & Co

Product: International B2B platform

diva-e guides steel giant Klöckner through digitalisation and realizes online shops with marketplace function.

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partners

We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

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