Tutorials, viral, funny spots, cat videos: Nothing beats video content in the vastness of the internet.

Moving images account for 69 percent of total internet traffic this year, according to estimates—by 2020, this percentage may even reach 82 percent. Branded video content is a must for businesses.

  • Stephanie Braun

    Contact person

    Stephanie Braun Managing Director diva-e Advertising Stuttgart

In the age of social media and mobile media consumption, people are best reached through moving images. One of the main reasons for this is that complex issues can be presented in a more comprehensible way through the combination of sound and image. Another reason: Videos are remembered for up to 72 hours, text only for about 10.

For brands, other aspects rise to greater importance. For example, video content has been shown to extend the time users spend on the site. In addition, websites with videos are rated better in search engine rankings – and therefore are more easily found by users. Besides that, there are also many interesting findings from recent studies. To name just a few examples, around 65 percent of customers are more willing to buy a product online if they’ve seen a video before. 59 percent of corporate decision-makers prefer to watch a video instead of reading an article or blog post. Marketing mails which include videos gain a 200 to 300 percent increase in click rates.

Nevertheless, there’s video and there’s video. Some clips are much more successful than others. Consumer insights show that popular video content has either a high entertainment factor or contains a high level of explanation. Summarized simply: Videos must offer added value or emotional appeal. Only then can they work for brands.

But how exactly does the ideal content have to look to strike home with the viewer? The answer is: There’s no generic recipe. Optimal content is based on the brand, your public appearance and your target group. diva-e will be happy to help you identify these important issues and produce exactly the video that will engage your customers. Our goal: To provide sustainable interaction and create real desire for your brand and your products.


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