E-commerce content optimisation
Many shops lose potential conversions because their content hasn’t been optimised. You increase revenue with customer-centred category and product texts.
The world of commerce is changing more than ever. Companies that stay up-to-date online gain visibility and customers. Sales and profit can grow accordingly.
Whether B2B or B2C: The development of e-commerce is unstoppable. Today, 86 percent of the German population already shops online—the majority with their smartphones, and the trend is rising. That’s why it’s all the more important that every retailer finds the perfect solutions to generate sustainable increases in revenue. As an expert and experienced partner, diva-e offers a multitude of individually assembled strategies and solutions.
diva-e follows the full-service approach and helps customers with digital brand management. That means that we accompany you from beginning to end, for example from first needs analysis to entry into social media, where we create content or the right ads.
As part of e-commerce strategy consulting, we work with you to define the target group for and the requirements of your online shop. At the same time, we extensively analyse the market and the competition. Subsequently, we will work with you to develop a bespoke online marketing strategy, including search engine optimisation. Furthermore, we offer support with selection and integration of appropriate SAP ERP-solutions and CRM software. In order to provide shoppers with a seamless and consistent customer experience, we naturally also advise our clients on omni-channel strategies. Only those who use all channels strategically and who cleverly integrate retail marketing will be able to fully exploit their website’s potential. Thus, mobile app usability is an important part of our work.
With the right content marketing strategy, we ensure that high-quality and relevant content always appears where the user expects it. Of course we also make sure that the text is keyword optimised in order to ensure a good Google ranking. You will also find us to be experienced partners in the field of conversion optimisation. For example, we capture all touchpoints the customer visits within the framework of their customer journey and include this information in AdWords campaigns.
In addition, we provide our customers with performance marketing based on journey intelligence. This includes, for example, search engine optimisation (SEO) as well as email and affiliate marketing. Finally, regular reviews for usability (user-friendliness) are essential.
Achieving online sales requires a clear, comprehensible and transparent pricing strategy. Especially in B2B business!