diva-e follows the full-service approach and helps customers with digital brand management. That means that we accompany you from beginning to end, for example from first needs analysis to entry into social media, where we create content or the right ads.
As part of e-commerce strategy consulting, we work with you to define the target group for and the requirements of your online shop. At the same time, we extensively analyse the market and the competition. Subsequently, we will work with you to develop a bespoke online marketing strategy, including search engine optimisation. Furthermore, we offer support with selection and integration of appropriate SAP ERP-solutions and CRM software. In order to provide shoppers with a seamless and consistent customer experience, we naturally also advise our clients on omni-channel strategies. Only those who use all channels strategically and who cleverly integrate retail marketing will be able to fully exploit their website’s potential. Thus, mobile app usability is an important part of our work.
With the right content marketing strategy, we ensure that high-quality and relevant content always appears where the user expects it. Of course we also make sure that the text is keyword optimised in order to ensure a good Google ranking. You will also find us to be experienced partners in the field of conversion optimisation. For example, we capture all touchpoints the customer visits within the framework of their customer journey and include this information in AdWords campaigns.