Data & Intelligence
We are driven by data – is your business too? Using cutting-edge, AI-based technologies, we collect and analyse data from all digital touchpoints to understand what your customers want and to use the data collected effectively. This leads to a targeted customer approach as well as sound marketing and business decisions, with which you can grow long-term.
Every day, your company collects data from different applications. All of these applications store data which is usually viewed separately. However, you can benefit from targeted analysis by bringing the data together into one tool.
With our years of experience, we will show you how to optimise your marketing channels based on real data. With targeted activity based on in-depth analysis of user data, you can quickly take productive action and increase your online revenue.
You already collect data, why not use it optimally? The biggest challenge for companies is to meaningfully contextualise the data they collect. We help introduce Business Intelligence into your organisation and draw the right conclusions from your data.
Optimise your channels based on your users’ actual behaviour. That way, you can optimise your marketing and sales channels long term and better address your target group. Using the data you collect, develop well-researched forecasts on which to base recommendations for future marketing and sales activities.
Marketing Clouds provide an integrated portfolio of smart technologies that intelligently aggregate and evaluate data through automation and artificial intelligence. Integrating intelligent marketing technology is the foundation for personalised digital experiences that inspire and engage your customers – and take your business to the next level. diva-e offers both its own innovative products as well as solutions from strong technology partners such as Adobe, Salesforce, CrossEngage or hybris Marketing Cloud.