From Big Data to Smart Data
With companies increasingly becoming digital, corporate and customer-related data is generated across multiple touchpoints, systems and departments. This leads to a lack of transparency in digital marketing and sales output. Data-driven businesses use the information generated profitably, on the one hand to make decisions more objectively and on the other to react quickly and competently to market and customer trends.
Our service: optimise processes
With our long-standing expertise in performance management, diva-e helps you quantify and monitor your goals so internal and customer-focused processes can be optimised quickly and transparently:
Development of a digital performance management concept
Centralisation of digital performance touchpoints
Identification of performance KPIs and reporting processes
Development of a data strategy to generate and use data profitably
Evaluation and selection of appropriate performance tracking tools and analytics
Real-time data visualisations using personalised dashboards
Our tools: quantitative data analysis
To build your performance management framework, we use quantitative data analysis, various tracking tools and analytics as well as business intelligence and cloud-based data management systems.
The result: customer-focused performance
You use Big Data to create Smart Data and create transparency in internal processes, the performance of your marketing, sales and service activities, as well as active customer interaction. This leads to data-centric, continuous optimization of customer-focused performance in real time.