Data & Intelligence

Customer Insights

From Big Data to Smart Data

With companies increasingly becoming digital, corporate and customer-related data is generated across multiple touchpoints, systems and departments. This leads to a lack of transparency in digital marketing and sales output. Data-driven businesses use the information generated profitably, on the one hand to make decisions more objectively and on the other to react quickly and competently to market and customer trends.

Your contact person
Frank Rauchfuß
Managing Director Consulting & Data

Our service: optimise processes

With our long-standing expertise in performance management, diva-e helps you quantify and monitor your goals so internal and customer-focused processes can be optimised quickly and transparently:

  • Development of a digital performance management concept

  • Centralisation of digital performance touchpoints

  • Identification of performance KPIs and reporting processes

  • Development of a data strategy to generate and use data profitably

  • Evaluation and selection of appropriate performance tracking tools and analytics

  • Real-time data visualisations using personalised dashboards

Our tools: quantitative data analysis

To build your performance management framework, we use quantitative data analysis, various tracking tools and analytics as well as business intelligence and cloud-based data management systems.

The result: customer-focused performance

You use Big Data to create Smart Data and create transparency in internal processes, the performance of your marketing, sales and service activities, as well as active customer interaction. This leads to data-centric, continuous optimization of customer-focused performance in real time.

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