The Adobe Experience Platform (AEP) allows you to connect multiple data sources, transform data to create real-time customer profiles and use them across all channels of an organisation. Fully integrated with the two databases that form the core of the AEP are different applications for activating, orchestrating and analysing existing customer data.
The goal of the Adobe Experience Platform is to unify all of a company's data management, data analysis and activation processes in one tool. Its core consists of a data lake in which the raw data is stored. The data can be uploaded via streaming or batch ingestion from first and third party sources. Various services are based on this data lake, enabling you to make optimal use of your data:
Numerous streaming connectors and a flexible API enable the smooth connection of a wide variety of data sources.
Preparation and standardization of data according to a uniform schema via the Experience Data Model (XDM)
Structuring and security of data is ensured by an integrated data governance and labeling solution
Matching of all relevant customer data from various sources via identifiers.
This creates a holistic real-time customer profile
Creation and use of segments of the profiles according to specially defined rules
Creation of customer behavior predictions based on all available data using Adobe Sensei
Creation of custom data models in the Data Science Workspace
Native integration of tools in the Adobe Experience Cloud (e.g. Adobe Target)
Various streaming connectors for data activation
A connection to third-party tools via API
Integrated decisioning service that can be used to play out personalized experiences in the connected applications.
In order to be able to activate the data available in the Adobe Experience Platform as efficiently and purposefully as possible, Adobe provides various applications that can be used together with the AEP. All applications can be combined with each other - depending on the needs of your company.
Real-time CDP: Real-time activation of customer data to personalise content and services.
Journey Orchestration: Design of marketing actions for a responsive customer approach along the customer journey.
Journey Optimizer: Creation of content for the 1:1 customer:inside approach and activation of this content along the entire customer journey. The Adobe Journey Optimizer combines the functionalities of the Adobe E-Mail Designer and Journey Orchestration within the AEP.
Customer Journey Analytics: Real-time analysis of all data available in the AEP - in the already familiar and further developed interface of Adobe Analytics Workspaces.
Offer Decisioning: Creation & activation of content in real-time within the AEP.
So far, there are only a few companies that actively use the Adobe Experience Platform - experts who have gained experience with the platform are also rare to find. As an Adobe Platinum Partner, diva-e has been up to date on the developments surrounding the AEP from the very beginning. In addition, our experts have already dealt in depth with the technology of the platform, have acquired various certifications and are already familiar with other customer data platforms.
We also work together with Adobe on AEP product documentation and have our own AEP sandbox. In addition, our experts have a broad knowledge of various data sources & destinations that can be considered for the platform:
Adobe Applications (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Launch, Adobe Experience Manager, Marketo, Adobe Campaign)
Google Marketing Platform (Google Analytics, Google Tag Manager, Google Optmize)
Cloud Storage (Microsoft Azure, Amazon, FTP & SFTP, Google Cloud Storage)
CRM (Microsoft Dynamics, Salesforce)
Email Marketing (ESPs)
Put your trust in the award-winning diva-e Adobe team!