The targeted digital customer approach is one of the most important communication measures of successful companies today. In addition, the constantly changing market demands continuous development of the products with which the end customer comes into contact.
So that you don't just run behind these developments, but can actively shape the latest technologies and communication approaches, our digital experts at diva-e recommend using Adobe Target, the state-of-the-art onsite targeting and personalization tool in the Adobe Experience Cloud.
diva-e deliberately relies on Adobe Target's platform-agnostic framework to personalize and optimize websites, apps, and integrated products (such as chat bots, voice assistants, etc.) through targeted A/B/n testing. Adobe Target also secured Market Leader positions in the Gartner Magic Quadrant and The Forrester Wave.
Along the entire customer journey, Adobe Target lets you deliver tailored, or personalized, content and experiences to different user segments. This targeting and delivery of content significantly improves the user experience, resulting in higher shopping cart conversions (e.g., via recommendations, cross-selling, and upselling), higher conversion rates, lower bounce rates, higher revisit rates, and subsequently lower costs (e.g., call center calls). All these measures also promise long-term success due to increased customer loyalty or priceless referrals within the customer base. And we don't just rely on pure personalization: Adobe Target offers full A/B testing functionalities and provides market-leading Artificial Intelligence (AI) and Machine Learning (ML) resources with Adobe Sensei.
diva-e offers a full-service approach and sees itself as a partner to its customers - this means that the best possible and most efficient solution can be developed for you individually. For Digital Analytics we offer the following services, always in close coordination with the customer:
Joint development of business requirements and possible solutions. Based on this, the milestones of the project are mapped out.
Based on the business requirements, a holistic concept is created that both defines the project and derives concrete KPIs.
Documentation, implementation on the Adobe side, creation of implementation guidelines as well as intensive implementation support on the product side.
Whether additional data sources (e.g. BI, CRM, offline POS, etc.), data transfer (e.g. via data warehouse, API interface, etc.), subsequent data cleansing, cross-device tracking, etc. - we master data management in Adobe Analytics.
diva-e doesn't just report KPIs. The heart of every digital analytics project is insight generation. We understand how to link data and leverage all the capabilities of Adobe Analytics, such as built-in AI, to achieve the client's business requirements.
Want the data to be accessible to everyone in the company? We create custom dashboards, for example, in Adobe, Microsoft Excel, Microsoft Power BI, Google Data Studio, Tableau, etc.
As a partner, we offer each customer training on digital analytics to make the data and insights sustainably usable in the company.
Flexibility: Projects and business requirements are constantly changing and expanding. diva-e is the ideal partner to meet these changes and be prepared for the future.
Digital analytics is the first step in online marketing for many companies. As a full-service provider, we like to think outside the box and show the potential that holistic online marketing offers.