Content Hub by diva-e
Increase your brand visibility with a professionally built topic specials
Content hubs are the ideal platform for centrally bundling thematically related content and at the same time displaying competence and authority. Not only users, but also companies benefit from content hubs, as they make a significant contribution to increasing the visibility of a brand and generating leads. Our content marketing and SEO experts work with your company to design and create content hubs around your most important products and services.
Definition: What is a content hub?
A content hub is a channel on a website that compactly bundles different contents of a topic complex. It serves to pick up all the wishes, questions and needs of users around a generic term and usually consists of distribution pages and associated subpages that are linked to each other in a meaningful way. These pages can be structured in a wide variety of formats (landing pages, store pages, magazine pages, news pages).
Users find exactly what they need or are looking for in the Content Hub and are guided consistently and logically through the individual steps of the customer journey. Content such as high-quality texts, images, infographics, videos (including YouTube content), downloads, webinars, podcasts, and gamification elements enrich the individual pages and offer the user a first-class user experience.
Advantages of a Content Hub
The reasons why content should be bundled in topic hubs are numerous. In general, it can be said that a professionally and sensibly structured content hub makes an important contribution to achieving corporate goals faster and more effectively.
The five most important advantages are:
Why are content hubs particularly important for companies?
High-quality content, even if it is first-class researched, often goes "under" when it is later published as isolated solutions. Optimize efficiency through a strategically built content hub and thus achieve the maximum output for your content as a brand. From an SEO perspective, internally strongly linked pages also serve to pass on the link juice generated by a content hub to other pages on the site. So your entire domain or corporate website can also benefit from a professionally built content hub. Content hubs are equally useful for customers from the B2C and B2B segments - for sales-driven domains as well as for informational domains.
The next steps ...
Do you want to develop your brand further or are you already planning to create a content hub? Talk to us about conception and implementation as well as the opportunities for your company. We will be happy to advise you - free of charge, of course. Katrin Futterknecht and Oliver Ibelshäuser look forward to your call or e-mail.