Marketing & Performance

Content Seeding by diva-e

We develop customized concepts for you to place your first-class online content where your target group actually searches and browses!

Content seeding is the targeted distribution of content in the native environment of your target group. For us, seeding always means a mix of measures tailored to the previously defined target group segments, KPIs and campaign goals. Through influencer marketing (for example, blogger cooperation or social media accompaniment), we can place your messages in line with the brand and drive organic growth in backlinks. In addition, we use online PR measures and native advertising to reach the largest possible audience in their natural information world. Seeding actions are immediate measures that are applied to specific target groups.

Corinna Nix
Your contact person
Corinna Nix
Team Lead Content Consulting
Philipp München
Your contact person
Philipp München
Senior SEO Offpage Consultant

The basics for efficient seeding are fast and platform-independent pages (pagespeed & responsive design), brand-compliant, unique content offers to your target group, and a coherent concept for internal linking (information architecture). But even the best and most exciting content doesn't spread by itself or get shared virally without an initiative impulse.

We specifically look for thematically relevant multipliers, who in turn use their networks to make the content visible. In addition to the immediate seeding measures - PR measures and social media campaigns - off-page optimization (backlink building and link hygiene) should be controlled as a flanking measure.

Offpage effects are an important indicator for Google to classify relevant content as particularly valuable in competition. Seeding effects, in turn, increase the brand interactions of your target group. Perfect interaction. It is important to our experts to develop the right campaign strategy for each client in order to achieve a measurable impact right from the start - be it via a traffic boost, an optimized conversion rate or a noticeably higher reputation for your brand.

Seeding measures are equally useful for customers from the B2C and B2B segments in order to prominently display high-quality SEO content. Because only content that is noticed and used is profitable.

The next steps ...

Talk to us about your options in the area of seeding strategy. We will be happy to advise you on strategy, measures and implementation. Free of charge, of course.

Corinna Nix
Your contact person
Corinna Nix
Team Lead Content Consulting
Philipp München
Your contact person
Philipp München
Senior SEO Offpage Consultant

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