Privacy-compliant tracking for optimal customer targeting
Tracking the path of prospects or customers across online and offline channels with pinpoint accuracy is a major challenge in marketing. The Customer Journey Tracking of intelliAd Suite offers you a variety of individually adjustable options.
How do I create a customer journey from my clients that is compliant with data protection?
Today, all tracking processes and tools for data collection must comply with the requirements of the EU General Data Protection Regulation, or EU GDPR for short. But how can tracking providers guarantee you that user data collection is truly EU GDPR compliant? In fact, this continues to be a major challenge for many providers. With intelliAd Suite, you can rely on data protection-compliant customer journey tracking. All of our data runs through German servers and data centers - and is therefore 100 percent EU GDPR compliant. This enables you to track exactly how your customers move along the customer journey - without using personal data. To do this, intelliAd Suite assigns each user a unique identifier that records data anonymously. Our information security management system is also state-of-the-art and certified to DIN ISO/IEC 27001. We link your marketing channels and ensure that the GDPR is not a hurdle for you, but just a shortcut.
10 steps to successful customer journey tracking
Step 1: Bundle tracking channels
Step 2: Install tracking pixels
Step 3: Define conversion
Step 4: Track advertising clicks
Step 5: Track ad views
Step 6: Introduce cross-device tracking
Step 7: Integrate offline touchpoints
Step 8: Determine ROI
Step 9: Decode attribution
Step 10: Optimize campaign control
Accurate customer insights for more effective marketing
Marketing by gut feeling is not a promising strategy in today's world. After all, you most likely already have enough data to make informed marketing decisions. Customer Journey Tracking with intelliAd Suite helps you to bundle this data, evaluate it and make cost-efficient decisions.
And here's how ...
Request your demo version today! We would also be happy to advise you personally and clarify any open questions.