We implement digital advertising in a sustainable, data-driven and user-centric way
Online advertising focuses on customer needs as part of a forward-looking, competitive digital marketing strategy. Only when pay-per-click ad campaigns are not purely transaction-based, but align users' desires with your business goals, is maximum value creation possible.
This philosophy is at the core of our holistic paid advertising services: We support you in target group-specific interaction with your customers and let you become visible as a relevant, competent and trustworthy solution provider. Our team is data and insight driven, passionate and multidisciplinary for your sustainable business success.
Get in touch with your contact person Christian Rainer. He will be happy to explain to you in a personal conversation why a profound paid media strategy for attracting potential customers is a worthwhile investment in the future!
Paid Advertising Services of diva-e
Whether classic pay-per-click (PPC) marketing, commission-based user acquisition partnerships or CRO consulting: our channel competencies for your value-added ad placement cover all relevant areas.
SEA
We optimize your ads based on extensive data and hypothesis testing - reach your target audience along the entire customer journey.
Paid Social
Place target group-specific ads on the social media platforms. With maximum reach, optimal user experience, and no wasted coverage.
Shopping & Product Feed Management
We design your digital shop window with our Product Listing Ads (PLA) to suit your target group and optimize your product data feeds. Take advantage of our services around Google Shopping!
Affiliate Marketing
Identify strategic partners with whom you can achieve your goals more quickly. Be it brand awareness, sales increase or recruiting.
Digital Empathy Framework
We work closely with you to develop ads that appeal to your target audience both cognitively and emotionally.
Performance Marketing Audit & Assessments
We analyze your account and the development of your business success in direct comparison with the competition - with concrete recommendations for action, you can exploit the full potential of your performance marketing.
Digital Marketing PoC (Proof of Concept)
Get valuable user feedback that enables early testing of your assumptions. Lower your investment risk and reach milestones faster.
What our partners say about our collaboration in the paid sector
Do you want to improve the ROI of digital marketing measures? Use our Account Audit and Advertising Maturity to significantly increase efficiency!
Do you want to create a competitive strategy? We support you with Digital Audiences, Creative Assets and Data Activation Workshops - significantly more sales are feasible!
Are you concerned about adapting new technologies and improving the customer experience? Leave setup, onboarding and training to our specialists and increase your internal process efficiency!
Are privacy and data protection issues your area of concern? We provide legal support for your performance measurement by means of tracking/consent checks and privacy-centric measurement!
Your goal is to build and strengthen emotional customer relationships? We are there for you with account management, ad placement and A/B/n testing, which can significantly increase your profit.
Are you pursuing the sustainable protection of your company's profit and the development of sustainable business models? Performance Marketing Consulting, Digital Empathy Scoring and Digital Advertising POCs help you to achieve Digital Marketing Leadership!
From business model to marketing strategy
Part 1: (Digital) Audiences
Visualization of the digital business model
Definition of customer segments and relationships based on personas
Definition of USPs and concrete value propositions within the business model
Part 2: Creative Workshop
Basic elements of performance-driven ad design.
Agreement on KPIs and development of a hypothesis plan
Developing the first-second strategy, enablement itself to evaluate and commission ads
Part 3: Data Activation
Target picture design
Target values and derivation of KPIs as a logic model
Part 4: Conversion-Rate Optimierung
Joint development of optimization potentials and hypotheses
A/B/n testing and personalization
Development of a roadmap for continuous testing
Results & Deliverables
Positioning along the Customer Journey, using the See-Think-Do-Care framework.
Prioritized list of hypotheses and synthesis of parameters into a roadmap and timeline
Summarizing the results as a strategy concept
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Successful companies interact with their customers
Yesterday's search engine advertising had only one goal: to persuade users to make a transaction or something similar. This one-sided, clumsy concept has had its day. Today, interaction for mutual benefit is the recipe for success. Arouse enthusiasm, create emotional bonds and pick up users with their specific needs: That is modern, future-proof paid advertising, to which we are committed. The basis for an effective increase in success is the cycle of user signals, valid data acquisition and continuous optimization of the user experience. This results in higher user relevance, which reduces click prices and increases the organic visibility of your company. Since we work closely with other departments within diva-e, such as SEO, Technical SEO and Content, you benefit from the knowledge gained from this process across all interfaces.
Contact us!
Get in touch with your contact Christian Rainer now and let him know how our highly motivated, networked PPC team can help you!