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Performance Marketing Audit & Assessment

Performance marketing put to the test

Optimize your

campaign now with diva-e's experts

For a long time, your performance marketing campaign seemed to be a no-brainer. But suddenly everything is different. Be it because your ads are no longer achieving the desired results and your target group is giving you the cold shoulder. Or because costs have exploded while traffic remains the same. What has changed? Has the target group switched to other channels? Are the keywords no longer up to date? Are the ad formats no longer in line with current recommendations? Or are the performance losses simply due to a change in the algorithm?

Your contact person
Vanessa Zimmermann
Senior Performance Marketing Manager

Audit: from site assessment to sustainable success

Do you want to increase the ROI of your ad placement and performance marketing activities in the short, medium and long term? Then you first need to know where you stand. As part of the performance marketing audit

  • our experts perform a structured as-is analysis of your existing accounts,

  • analyze the development of your business success on the market and

  • the latter in relation to the competition.

At the end, you will receive an up-to-date assessment of your current position as the basis for an effective strategy for sustainably successful user targeting via digital advertising platforms and partnerships.

Identify shortcomings.

Exploit potential

In performance marketing, a number of factors are intertwined. The search for causes is laborious, time-consuming and costly. Resources that are in short supply at many companies. Especially when their business model is threatened by sudden drops in performance.

This is where our performance marketing experts come in. With our in-depth know-how, well-established processes and the use of state-of-the-art analysis tools, we uncover problems promptly and turn your performance marketing around. We reliably identify all low hanging fruits that promise maximum success with minimal effort.

Using our Digital Empathy Framework for Paid Advertising, we also embed your audit results in a concrete development plan. This gives you the opportunity to exploit the potential of a balanced and value-adding interaction with your target groups step by step.

Contact your contact person Vanessa Zimmermann now to discuss the opportunities and processes of our performance marketing audit and assessment!

Performance Marketing Audit

In the following, we show you the test parameters of our audits using the example of an SEA account. If other accounts or channels (e.g. social media) are audited, individual parameters such as keywords vary. However, the clear category structure is always retained so that you can quickly record the results and compare them with each other at any time.

The test areas at a glance

Performance and potential analysis

Target groups analysis

Keyword analysis

Advertisement analysis

Environment analysis

Test parameters

  • Goals 

  • Organization & Processes

  • Channel Coverage

  • Low Hanging Fruits

  • Unprofitable measures

Guiding questions

  • Which KPIs are defined?

  • What goals are being pursued?

  • Are all relevant digital revenue streams being used?

  • Which channels offer untapped potential?

  • Can "low hanging fruit" be identified?

  • Are there advertising measures whose cost-benefit ratio cannot be justified?

Test parameters

  • Goals 

  • Organization & Processes

  • Channel Coverage

  • Low Hanging Fruits

  • Unprofitable measures

Guiding questions

  • Which KPIs are defined?

  • What goals are being pursued?

  • Are all relevant digital revenue streams being used?

  • Which channels offer untapped potential?

  • Can "low hanging fruit" be identified?

  • Are there advertising measures whose cost-benefit ratio cannot be justified?

Results: Prioritized recommendations for action from our experts

The comprehensive review and evaluation of your performance marketing campaign is followed by a structured presentation of the status quo in terms of

  • Degree of fulfillment of the business model and business objectives via the paid advertising measures,

  • Degree of coverage of the ad communication with regard to the See-Think-Do-Care framework and

  • Embedding the results in the market and competitive situation and development.

On this basis, our experts provide you with concrete recommendations for action that you can implement immediately. The results are prioritized in terms of the expected effort required for implementation and the impact on business objectives. This allows you to initially focus on the measures that promise the best cost-benefit results.

FAQ

My performance marketing campaign is going well, is it still worth an audit?

How extensive is the audit?

Contact us!

Contact your contact person Vanessa Zimmermann now to discuss the opportunities and processes of our Performance Marketing Audit and Assessment!

Your contact person
Vanessa Zimmermann
Senior Performance Marketing Manager

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