Paid Social Marketing

Reach your target group via social media

Customized social

media advertising for your target group

Social media have long since become a mainstay of the marketing mix. 9 out of 10 Germans regularly use social media platforms - and can therefore in principle be reached by you via social media advertising. But the multitude of channels is both a curse and a blessing. For example, the right channels for the individual objective (e.g., recruiting, branding, or new customer acquisition) must first be identified.  What's more, a potentially immense reach is offset by very specific requirements for creative content, depending on the platform. Different rules apply on Facebook, Twitter, TikTok, Snapchat and the like. Not only in terms of advertising formats, which range from feed-based text ads to video ads and full-screen ads. But also when it comes to the creative direction of your campaigns. To achieve the desired reach, social media advertising must be tailored to both the target audience and the platform used.    

 
 

Contact Vanessa Zimmermann now to learn more about the requirements and prospects for success of your paid social marketing campaign! 

Your contact person
Vanessa Zimmermann
Senior Performance Marketing Manager

Here's how working with our paid social experts works

Which social media channels does your target group feel at home, and which platforms do they ignore? How should content be designed to be effective on the selected channel? Which advertising media do I use to reach potential customers at the right stage of the customer journey? What are my performance goals? And how can the performance of social media advertising be measured? We work with you to develop a paid social strategy - from planning and implementation to optimization. 

1. Preliminary meeting

2. Strategy development

3. Onboarding

4. Creative Creation

5. Performance measurement

6. Optimization

7. Reporting

The most important social media channels in overview

YouTube

Facebook

Instagram

Xing & LinkedIn

Pinterest

Snapchat

Twitter

TikTok

  • Characteristics

    On the world's largest video platform, everything revolves around the power of moving images.

  • Target Group

    Reaches around 77% of all German Internet users - predominantly mobile.

  • Active users per month

    approx. 51 million

  • Characteristics

    On the world's largest video platform, everything revolves around the power of moving images.

  • Target Group

    Reaches around 77% of all German Internet users - predominantly mobile.

  • Active users per month

    approx. 51 million

FAQ

How do I find the most relevant social media platforms for my business?

What is the cost of a paid social campaign?

To what extent do organic and paid social media intertwine?

Should I only advertise on the most relevant platform for my target audience?

Contact us!

Contact your contact person Vanessa Zimmermann now and learn more about requirements and chances of success for your Paid Social Marketing campaign!

Your contact person
Vanessa Zimmermann
Senior Performance Marketing Manager

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